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Look at you, you lucky sausage you have found the Effective Marketing Blog.
We are on a mission to give you everything you need to be more successful in your business through this marketing blog. If what you need to be more successful is to know more about sales and marketing and be implementing sales and marketing more efficiently, enthusiastically and effectively in your business – you should, eventually, find it here 🙂
Because, of course, that’s what you need if you are going to be more successful – you need more customers, more profitably.
What you will find here is:
- Talk Marketing – interviews with the international league of marvellous marketeers.
- WTF Marketing Jargon Busting – cutting through the marketing BS.
- Reaction Time – reacting to the very best and the very worst of marketing content on the internet.
- Marketing News – speculating widely about what’s happening in the world and how it might impact your marketing life.
- Marketing Reviews – checking what’s good and what’s not so good you don’t have to.
- Thinking Out Loud – half-baked ideas that may eventually be useful.
If that sounds interesting or useful you just need to take a second to like share and subscribe because there will be something new for you here every business day 🙂
MOST RECENT MARKETING BLOG POSTS
Tech CEOs face jail, Google vs ChatGPT, Meta child protection, Musk on trial – Marketing News 024
Click through to the good bits. 00:00 Introductions. 01:57 Catch up. 11:02 Tech CEOs face jail. 25:29 Google vs ChatGPT. 47:46 Meta protects teens’ data. 52:46 Growth skills in demand. 1:00:45 Elon Musk on trial.00:00 Introductions/ Catch up. Martin Henley: [00:00:15]...
What is Value? – Effective Marketing Clips 013
What is Value? Martin Henley: [00:14:29] So what is value then? Because people can’t define it. You’ve written a book. So you must be able to define it for us. Mark Carter: [00:14:36] I’ll give you a framework. I work with something you just said there about the...
People think the comedian, what’s he got to offer? Well, hold on – Talk Marketing 090 – Frank King
08:56 The business case for talking about suicide. Frank King: [00:08:56] I decided it was time to come out on stage on the TEDx, hyper-personalisation and tell people that story. Frank King: [00:09:05] That enabled me to rebrand and there's the business element. I...
The big problem in sales is the big bosses – Talk Marketing 089 – Jules White
22:19 The biggest problem in sales. Jules White : [00:22:19] For me, I think the biggest problem in sales is actually the big bosses who run the sales teams because I think they just don't get it. I think they don't get the opportunities that they have. I'll tell you...
What will ChatGPT do for your marketing? – Marketing Reviews 004
Click through to the good bits. 00:00 Introduction. 04:50 Jordan Peterson on ChatGPT. 09:02 Trying ChatGPT. 19:12 What do we think about ChatGPT. 22:07 Why ChatGPT is interesting. 24:30 The issue with ChatGPT. 27:35 How we are going to use ChatGPT. 29:20 NYC Education...
We come across clients every day that have wasted budget, definitely – Talk Marketing 088 – Kat Sale
Click through to the good bits. 00:00 Introduction. 05:34 What is performance marketing? 07:35 Is performance marketing like driving a car? 08:43 How are you qualified to talk to us about performance marketing? 10:19 Do the various performance marketing platforms care...
Reacting to 25 year old college dropout self-made billionaire – Reaction Time 023
Click through to the good bits. 00:00 Introductions. 06:03 What is Scale AI. 11:52 Childhood. 12:23 Leaving high school. 18:15 AI in healthcare. 19:40 AI in geopolitics. 20:40 Future of AI. 24:16 Examples of AI gone wrong. 25:12 Conclusion.00:00Â Introductions. Martin...
Is Google Keep the best content capture tool? – Marketing Reviews 003
Click through to the good bits. 00:00 Introductions. 01:57 What is Google Keep? 03:03 How do you access Google Keep? 04:14 What are the basic functions of Google Keep? 11:23 What is the best function of Google Keep? 18:16 Transcribing audio notes using Google Keep....
88% of people who watch a video of a product end up buying it – Talk Marketing 087 – Vicki O’Neill
Click through to the good bits. 00:00 Introductions. 05:38 What practical use is a sales and marketing degree if you already have experience? 07:15 Can you study sales academically? 09:05. Why do people struggle with marketing? 15:08 How could you possibly have been...
There is such a thing as fraught client expectation danger – Talk Marketing 086 – Ryan Jenkins
Click through to the good bits. 00:00 Introduction. 09:56 How do you go about founding a marketing agency during lockdown? 17:21 How are you qualified to talk to us about digital marketing? 20:37 What is the origin of branded search? 23:51 The benefit of selling...
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The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...

Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...

TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...

$2 million from a single LinkedIn post – Effective Marketing Clips 019
$2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from a single LinkedIn post. That sounds like hype. That can't possibly be true. Michelle J Raymond. Michelle J Raymond: You would think so, but it...

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