People are looking for truth, for something believable – Talk Marketing 056 – Leon Streete

Today’s guest is a computer studies graduate with marketing experience going all the way back to 2004 when he was a web developer, since then, he has led a number of marketing type companies, including BFG, LAS Design, and Young Cow. Today’s guest is Leon Streete.

00:00 Introductions
05:53 How are you qualified to talk to us about marketing strategy for coaches and consultants?
17:37 Do you think marketing is performative?
22:44 How do you understand market and connect people?
30:15 Are marketers bad people?
41:58 Who do you work with and how do you add value to their lives?
44:22 How do you identify a good market?
50:21 How to be laser focused on a particular niche?
1:05:53 Who is to blame when businesses don’t grow?
1:10:35 How to generate $15,000 a month for coaches and consultants?
1:14:09 What should people read?
1:16:43 Who can you introduce me to that might enjoy to be a part of the Talk Marketing series?

Martin Henley
Hello there, my name is Martin Henley. This is the effective marketing YouTube channel. And if you’ve spent a second here, you will know that I’m on a mission to give you everything you need to be successful with your business. And as far as I know, as far as I’m aware, the only way for you to be more successful with your business is to be more successful with your sales and your marketing. So I’m here giving everything I know through the what the series, we bring you the marketing news every other week. And then what happens is I bring in anyone I can find with irrelevant experience that might be useful to you in being more successful with your business.

Martin Henley
You can support us in this effort simply by watching the video through taking some value from it, implementing something and being more successful with your marketing. And if you could like and subscribe and share and all of those good things, then that would be enormously useful.

Martin Henley
Today’s guest is a computer studies graduate with marketing experience going all the way back to 2004 when he was a web developer, since then, he has led a number of marketing type companies, including BFG, LAS Design, and Young Cow. He is currently director with All Saints Action Network, a charity improving the quality of life for people in the AllSaints area of Wolverhampton. He is director and visionary marketing coach of his business, Business Owner Elevation. And according to his professional LinkedIn headline, he helps coaches and consultants to generate $15,000 per month in 60 days, which is an extraordinarily bold claim. Today’s guest is Leon Streete. And he’s nodding.

Leon Streete
Thank you very much, very much, Martin.

Martin Henley You’re very welcome. Very welcome. So you’re nodding you stand by that claim? Do you?

Leon Streete
100% I’ve done it many times. So it’s a claim I can put out there because I’ve done it.

Martin Henley
Okay, good. All right, good. Well, we’re gonna test that. So the thing is, I’ll tell you where I’m coming from is, I tell you, should I be telling you where I’m coming from? Yeah, let me tell you where I’m coming from? Well, I where I’m coming from is, I think, for all the work I’ve done in sales and marketing. I think there’s issues with sales and marketing. I think people don’t understand marketing. I think they don’t understand business, I don’t think they understand that that being in business is just an exercise in having customers profitably.

Martin Henley
They don’t seem to understand that the way you have customers profitably is by doing really effective sales and marketing. That’s kind of what I’m trying to do here. And then when the Penny does drop, that they need effective marketing in their business, then they go out into the market, and they get robbed by by people who purport to be marketing people, but actually don’t do anything very much. They just take people’s marketing budget. That’s where I’m kind of coming from the reason I’m saying this is of all the people I’ve spoken to so far, you are leading with the strongest proposition. What do I want to say to you, and what I want to say is, like, you’re leading with the biggest promise, let’s go with that.

Martin Henley
Generating $15,000 a month, within 60 days, that’s a big promise. So that, for me is the closest, this is the closest I’ve come I think, I’m not calling you a robber or anything like that. It’s the closest like, that’s the kind of proposition that they those kinds of people lead with. So that’s why I’m really interested to have this conversation. And I’m really interested because I know it’s a really interesting market that you play in. And, you know, you’re doing really well for people, so I’m really interested to understand it. So there’s, I’m talking too much because I’m an issue.

WHAT DO YOU THINK?