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In this week’s No Blogging Clue post, we are going to explore the different types of, and the purpose of guerrilla marketing- a form of marketing that you have most definitely come across at some point, but were possibly unable to explain why it created such an impact. What is...

In this week’s blog post, we are going to define the term experiential marketing, look at some examples of how a business could implement an experiential marketing strategy and why this form of marketing can be so effective for generating sales/ What is experiential...

Last time, we looked at examples of experiential marketing strategies and the reasons why engaging with customers is important to commerce. This week’s blog will explain the term inbound marketing and break down the stages and marketing actions involved with this strategy. What...

Welcome to this week’s no blogging clue post. We will be discussing the process of business-to-business (AKA B2B) marketing compared with business-to-consumer (B2C) marketing and the most effective strategy of B2B marketing. B2B marketing is also referred to as industrial...

We’ve explained the definition of marketing in our opening blog post titled ‘If you haven’t got a blogging clue‘, but I’m sure many of you are wondering what on earth we mean by ‘affiliate marketing’. Let’s begin by defining an...

So it’s that time of the week again to bring you another Jargon Busting blog post, and today’s blog is going to enlighten you all about an industry buzz word “Marketing Mix”. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or...

The Definition of Digital Marketing So it’s that time of week again when we make sense of the digital marketing jargon out there and bring you another Marketing Definitions blog post. This week we’re talking about Digital Marketing and the definition behind such a broad term used...

The WOMMA (Word of Mouth Marketing Association) defines it as “The act of consumers providing information to other consumers” Basically, WOM is a marketing technic based on promoting recommendations about a product or service between consumers. These recommendations used to be...

Social Media seems to have been around forever, and seems to be everywhere. We are all surely massively, some may say overly, familiar withs its many guises – Facebook, Twitter, LinkedIn, YouTube, Instagram, Flickr, Foursquare … the list is becoming endless. However,...

SEO or “search engine optimisation” as it’s better known to most of us is the process of generating traffic to your website from the “free”, “organic” or “natural” listings on search engines. All the major search engines such as Google, Yahoo and Bing have such results. Webpages,...