Misunderstandings and Mistranslations in Business
It is an undeniable fact that the world is undergoing globalisation, the process of worldwide integration and development. Borders have become simply lines on a map but the people are interconnected and are becoming more so each and every day. Businesses are now able...
The evolution of Customer Service
It is a camping tradition to sit around the fire and treat the other campers to scary stories, preaching old tales of headless horsemen, ghostly figures and any other horror figures you’re likely to see as a costume on Halloween. But if an equivalent tradition existed...
Rebranding – A Superboost or a Train Crash
Throughout history, change has resulted in both incredibly positive advancements as well as enormous drawbacks. For any company, rebranding fully encompasses this concept and gives them the opportunity to start fresh but at the same time bring in new audiences. There...
How Twitter Works – Twitter Marketing
At Effective Marketing we are Twitter fans. We have been using Twitter marketing for around four years and have attracted more than 66,000 followers and make sure that we post around 5 times per day. Challenged on the business benefits of Twitter however and we might...
Happy Customers – New Marketing Training Review Functionality
Feedback has always played a huge role for Effective Marketing and we have been very grateful for the responses we have received from all of our trainees. Our testimonial videos are a fantastic visual way to show the enthusiasm and positivity people have felt from...
