Rebranding – A Superboost or a Train Crash

Rebranding – A Superboost or a Train Crash

Throughout history, change has resulted in both incredibly positive advancements as well as enormous drawbacks. For any company, rebranding fully encompasses this concept and gives them the opportunity to start fresh but at the same time bring in new audiences. There...
The Rise of Industry Specific Social Media

The Rise of Industry Specific Social Media

Whilst working on our latest internet marketing review for a bathroom supply company, I was pleasantly surprised to discover large numbers of plumbers, bathroom suppliers and property managers all driving their businesses with Social Media. Who would’ve guessed, even...
2009 Brighton Festival Fringe

2009 Brighton Festival Fringe

Following the monumental success of The Brighton Festival Fringe 2008 The Effective Marketing Company have been engaged once again to assist in the search for local and national advertisers and sponsors for the Fringe Guide and Fringe City for 2009. Following a...