

Digital Marketing Training Agenda
1. Introductions
- Identifying who is attending and where they are from
- Understanding where attendees are with Internet Marketing
- Identifying what attendees are aiming to achieve from the training
2. Internet Marketing in Context
- Understanding what internet marketing is
- Understanding how internet marketing has developed
- Understanding the business benefits of internet marketing
3. Objectives
- Identifying what can be achieved through internet marketing
- Prioritising internet marketing objectives
- Thinking strategically about internet marketing objectives
4. Content
- Establishing the importance of having accessible content that will be of interest to prospective customers and how to develop and implement sales messages, offers and calls to action
- Introducing free services that enable you to occupy space online including Weebly, Facebook, MySpace and blogging services like WordPress, Blogger & Tumblr
5. Traffic Generation
- An introduction to the host of ways of attracting traffic including search engine ranking, relevant domains, pay per click marketing, incoming links, social media, online pr, email marketing, viral marketing, back links, word of mouth marketing, offline marketing etc.
- An introduction to keyword research and how to use keywords within your site and link building and the importance of relevancy to the search engines
6. Measuring the effectiveness of Internet Marketing
- Introducing the various tools and systems that are available to measure internet marketing activities including Google Analytics, Woopra, Google Alerts, Tweet Stats, Twitter Grader, domain shortening services and use of dedicated telephone numbers etc.
7. Questions
Get in touch with Effective Marketing
To find out more about how Effective Marketing's services could benefit you in your business call Effective Marketing now on +44 1273 807737, WhatsApp on +62 878 6040 3619 or email us.
DIGITAL MARKETING SERVICES TESTIMONIALS
SUBSCRIBE
RECENT POSTS

Get them to feel right, move them to the action – Talk Marketing 067 – Peter Hopwood
Get them to feel right, move them to the action - Talk Marketing 067 - Peter Hopwood Today is talk marketing, which means that we have a guest and our guest has hospitality experience going all the way back to 1995 when he was a guest relations specialist with...

Spotify & EasyJet, TikTok Terms, Branding Gestures, Metaverse Bubble Bursting – Marketing News 015
Spotify & EasyJet, TikTok Terms, Branding Gestures, Metaverse Bubble Bursting - Marketing News 015 Martin and Melanie talking about marketing news. On the agenda this week: Easyjet partnering with Spotify, Joe Rogan blasts TikTok terms & condition, Winning branding...

Incentive based marketing can be rocket fuel if they get it right – Talk Marketing 066 – John Dwyer
Incentive based marketing can be rocket fuel if they get it right - Talk Marketing 066 - John Dwyer Today's guest has been running his business, the Institute of Wow for more than 22 years. In that time, he has been the secret weapon for brands including News Ltd,...

LinkedIn is an incredibly powerful tool if you know how to use it – Talk Marketing 065 – Julie Mason
LinkedIn is an incredibly powerful tool if you know how to use it - Talk Marketing 065 - Julie Mason Today's guest has sales experience going back to 1995. She has been running her own businesses since 2010. She is The Social Media Princess and the founder of the...
OTHER PAGES
GET IN TOUCH