Take your reputation that’s offline, and put it online – Scott Baker Talk Marketing 040

00:00 Introductions 07:52 How are you qualified to talk to us about Google My Business reviews? 14:17 How do you get to rank on Google My Business? 18:47 What is the benefit of ranking on Google My Business? 29:19 What types of business should be investing in Google My Business? 37:00 How did you get so heavily involved in Google My Business and customer reviews? 51:33 What effect does collecting reviews have on businesses? 57:07 How do businesses go about getting more customer reviews? 1:10:32 What is the value of customer referrals and how could businesses be getting more referrals? 1:20:13 How should businesses react to negative reviews? 1:37:40 What is the value of video testimonials? 1:44:57 What do you recommend people to read? 1:56:45 Who can you introduce me to who might speak to me as part of the Talk Marketing series? Martin Henley Okay, so question number one, how are you qualified? So I think firstly, you need to kind of let us know which reviews we’re talking about, and then how you’re qualified to talk to us about that. Scott Baker That’s a really good segmentation. And because there are so many different areas for reviews, and often people think our Google reviews are the same as product reviews. But like, I will be talking specifically about reviews and testimonials. So Google reviews as opposed to product reviews. Facebook Ads and Google AdWordss I don’t know much much about that. But can you just remind me, I got caught up in talking about Martin Henley The types of reviews that you’re most concerned with and how you are qualified to talk to us about those reviews? Maybe you could talk to us about this marketing for veterinary practices, is this where it came from? The way I’m thinking about this is reviews is a pretty new phenomenon, we haven’t had the opportunity that we have now to be providing feedback or reviews, historically. Does that make sense? Scott Baker It makes sense. I’m just gonna write note here because I think it’s a really good it’s a really good point, I might get a bit sidetracked and talk about something else. But I think what, yeah, I would say, if we think of what’s the most valuable form of … if I say to someone where do your most valuable clients come from? Where do yours come from? Are they word of mouth, are they referrals? Martin Henley I am famously on the run from clients. I have taken on a client by have only taken one client on in the last six years. So I’m not the best. So let’s talk about historically when I was interested in having clients. My best clients would come from referrals, of course, 100%. They’d be pre-sold, they’d be. Yeah. Scott Baker Yeah. The beauty of that is the majority of people answer that way. So they’ll say, referrals are my best because I don’t have to sell to them, the majority of them will spend more because there’s less trust required to sell because someone’s already endorsed them. Reviews are just the online equivalent. That’s how I try to explain it to people is like, if you think of AdWords is this is me, look at me, this is who I am. But if you’re looking at SEO, it’s a little bit about your reputation. It’s what other people think of you kind of thing. Reviews are what other people think of you, as opposed to what you think of you. I think the correlation between what you were saying before about the past and the present is I think they’re the same as the past but it’s just the technical advantage. The beauty of a Google review is it’s it’s 91% as effective as a referral. If you go online, and you’ve got more reviews than your competitor. I’ve got one client at the moment who’s got several 100 More reviews in them, and they’re doing big TV commercials, and they’re just cleaning up. Martin Henley Right? Scott Baker Yeah, that’s it. Does that help talk about this is the modern day version of a review. Martin Henley So historically, you might have got referrals. Now you’re getting reviews is what you’re saying. So the style of review, because the opportunity to review is everywhere. So you’re talking about Google reviews, which will appear in somebody’s Google My Business listing is that the Google of review that you’re referring to? Scott Baker Yeah, and please bring me back like I will, I don’t want to go too far down when I’m not explaining the simplest part. One way I tried to explain it, and this may help broaden that is always think of like, if you were a Native American Indian, and you had you were using a bow and arrow, and you were surviving like that and you were very good at hunting, and you knew you knew your surroundings perfectly and then your enemy came in, and they had modern weapons. You would have been really disadvantaged because you could only shoot so far.

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