SEO or “search engine optimisation” as it’s better known to most of us is the process of generating traffic to your website from the “free”, “organic” or “natural” listings on search engines. All the major search engines such as Google, Yahoo and Bing have such results.
Webpages, videos and local listings are shown and ranked based on what the search engine thinks is most relevant to the users. No Payment is involved, your website or content deserves to be there based on relevance, quality, time and effort.
As part of an overall internet marketing strategy SEO considers how search engines work, what people search for, figuring out the actual words and phrases typed into the search bar, and also how optimised the web page or site is for these relevant search terms.
Once you understand the keywords relevant to your market place and your website and content reflect these keywords in the primary area’s search engines expect to find them, then you are ready for the next stage in the process which is “promotion” or “off-page” optimisation as many call it.
Many SEO experts break this process down into two parts, and for maximum benefit should be completed in the following order.
The top phrases from your keyword research now need to be distributed evenly and sensibly across your website. Your content needs to be optimised for these phrases in the key places search engines will expect to see them. Try not to optimise any one page for more than a couple of similar phrases to keep it relevant. Some of the top on-page factors include, page titles, URLs, headers, links, images and content. If you wan’t to find out more about on page factors a more comprehensive list can be found on the MOZ website.
Finally you’ll need to ensure you have verified and submitted your XML sitemap to Google Webmaster tools and Bing Webmaster tools.
Here’s where SEO gets time consuming and this activity is what many companies spend ongoing monthly SEO budget on with their agencies. Promoting your optimised web pages is an important part of a strong, successful SEO campaign.
Essentially you are now looking to build a number of keyword specific links back to the webpages you have optimised on your site.
This means building back links from other peoples websites that point to your site using your target keywords. The sites you build back links from should compliment your subject or be industry relevant for best results. The amount of links you’ll need to get for top results within search engines will very much depend on how competitive your market is online.
We hope this Jargon Busting post is helpful and if you need help with SEO or would like to find out more about this process we’d love to hear from you.