1. Introductions
- Identifying who is attending and where they are from
- Understanding where attendees are with LinkedIn currently
- Identifying what attendees are aiming to achieve from the workshop
2. LinkedIn in Context
- Understanding what LinkedIn is and who uses it
- Understanding how LinkedIn has developed
- Understanding the business benefits of LinkedIn
3. LinkedIn Objectives
- Identifying what can be achieved through LinkedIn marketing
- Prioritising LinkedIn objectives
- Thinking strategically about LinkedIn objectives
4. Getting your LinkedIn positioning right
- Building and completing an effective profile
- Attracting recommendations
- Identifying and joining the right groups
- Creating your own groups
5. Building a valuable LinkedIn network
- Targeting and identifying prospective customers using LinkedIn • Bringing your existing contacts into your LinkedIn network
- Reaching out to targets through LinkedIn
- Marketing your LinkedIn pro”le
- Using groups to build your connections
- Implementing LinkedIn Ads to grow your network
6. Ongoing communication and LinkedIn performance management
- Using group digests to communicate with your LinkedIn network
- Using email to reach out to your contacts
- Working with Social Media management tools and RSS to incorporate your LinkedIn marketing within your social media marketing strategy
- Measuring the effectiveness of your LinkedIn marketing investments
- Identifying the bene”ts of LinkedIn Premium
