DIGITAL MARKETING TRAINING AGENDA

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1. Introductions

Identifying who is attending and where they are from
Understanding where attendees are with LinkedIn currently
Identifying what attendees are aiming to achieve from the workshop

2. LinkedIn in Context

Understanding what LinkedIn is and who uses it
Understanding how LinkedIn has developed
Understanding the business benefits of LinkedIn

3. LinkedIn Objectives

Identifying what can be achieved through LinkedIn marketing
Prioritising LinkedIn objectives
Thinking strategically about LinkedIn objectives

4. Getting your LinkedIn positioning right

Building and completing an effective profile
Attracting recommendations
Identifying and joining the right groups
Creating your own groups

5. Building a valuable LinkedIn network

Targeting and identifying prospective customers using LinkedIn • Bringing your existing contacts into your LinkedIn network
Reaching out to targets through LinkedIn
Marketing your LinkedIn pro”le
Using groups to build your connections
Implementing LinkedIn Ads to grow your network

6. Ongoing communication and LinkedIn performance management

Using group digests to communicate with your LinkedIn network
Using email to reach out to your contacts
Working with Social Media management tools and RSS to incorporate your LinkedIn marketing within your social media marketing strategy
Measuring the effectiveness of your LinkedIn marketing investments
Identifying the bene”ts of LinkedIn Premium

7. Questions

Get in touch with Effective Marketing

To find out more about how Effective Marketing's services could benefit you in your business call Effective Marketing now on +44 1273 807737, WhatsApp on +44 7871 263275 or email us.

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