1. Introductions

• Identifying who is attending and where they are from
• Understanding where attendees are with LinkedIn currently
• Identifying what attendees are aiming to achieve from the workshop

2. LinkedIn in Context

• Understanding what LinkedIn is and who uses it
• Understanding how LinkedIn has developed
• Understanding the business benefits of LinkedIn

3. LinkedIn Objectives

• Identifying what can be achieved through LinkedIn marketing
• Prioritising LinkedIn objectives
• Thinking strategically about LinkedIn objectives

4. Getting your LinkedIn positioning right

• Building and completing an effective profile
• Attracting recommendations
• Identifying and joining the right groups
• Creating your own groups

5. Building a valuable LinkedIn network

• Targeting and identifying prospective customers using LinkedIn • Bringing your existing contacts into your LinkedIn network
• Reaching out to targets through LinkedIn
• Marketing your LinkedIn pro”le
• Using groups to build your connections
• Implementing LinkedIn Ads to grow your network

6. Ongoing communication and LinkedIn performance management

• Using group digests to communicate with your LinkedIn network
• Using email to reach out to your contacts
• Working with Social Media management tools and RSS to incorporate your LinkedIn marketing within your social media marketing strategy
• Measuring the effectiveness of your LinkedIn marketing investments
• Identifying the bene”ts of LinkedIn Premium

7. Questions

Get in touch with Effective Marketing

To find out more about how Effective Marketing's services could benefit you in your business call Effective Marketing now on +44 1273 807737, WhatsApp on +62 878 6040 3619 or email us.

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