The Definition of Digital Marketing
So it’s that time of week again when we make sense of the digital marketing jargon out there and bring you another Marketing Definitions blog post. This week we’re talking about Digital Marketing and the definition behind such a broad term used so often in our industry.
In its most simplistic term, digital marketing is the promotion of products, services, brands or any other form of messaging via one or more types of electronic media. Digital Marketing is very different to traditional marketing as it involves the use of channels and methods that allow you to analyze those channels and their retrospective campaigns to understand what is working and what isn’t.
Digital marketing is not just about the channels it’s also about how people consume your marketing messages. What we mean by this is the type of device used to deliver or receive these messages. We think Wikipedia sums this up quite well in the following quote:
“Marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with consumers. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.”
Digital marketers can monitor all sorts of data like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. This makes digital a much more attractive proposition to marketeers and businesses than more traditional methods.
While the Internet, SEO, Adwords and Social Media are, perhaps, the channels most closely associated with digital marketing, others include text messaging, mobile instant messaging, mobile apps, podcasts, webinars, affiliates, etc.
Digital Marketing is now so important because digital media is so pervasive that audiences have access to information any time and any place they want it. Long gone are the days when the messages people got about your business, products or services came from you and consisted of only what you wanted them to know. Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying And they are more likely to believe them than you.
Consumers are now looking for brands they can trust, companies that know them and their needs, our audiences are expecting communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital Marketing and its associated channels are important and should be an integral part of on overall marketing initiative. We hope you’ve found this blog post useful and look forward to bringing you another marketing definition next week.