Marketing News 009 – Musk owns Twitter, Netflix open to ads, Google makes money, Electric cars.

And here we are again me and Melanie Farmer talking about the marketing news. Martin Henley 2:49 Okay, cool. So it’s been kind of a tumultuous couple of weeks in marketing, in the world of marketing. Has it? I don’t know if it really has there’s big things happening, I think. So I’m interested to hear what you think is in the news. We’ve decided on only just now, because maybe we’re both too lazy to actually come up with three stories, but we never get through five or six anyway. So I’ve come with two, you’ve come with two. So what for you what’s exciting in the world of marketing news for you? Melanie Farmer 3:19 Yeah, and look, I think less is more so good for us. Elon buying Twitter, it was on the cards, but seems to now have occurred. Melanie Farmer 3:32 Yes. Melanie Farmer 3:34 I kind of have an interesting, I think interesting way of looking at that. This, the second is the effect on electric vehicles of everyone now heading towards being an electric vehicle in that space Martin Henley 3:50 Okay, so Melanie Farmer 3:53 Differentiation and that sort of thing. Martin Henley 3:56 Okay, cool. So it’s pretty Elon focused yours. I’ve only got two stories. Melanie Farmer 4:02 You can swap out the the electric thing with Netflix which has now opened up for advertising, which I think is a pretty big deal and probably changes the game for many, many advertisers. Martin Henley 4:19 Okay, cool. Well, let’s talk about that as well, because my first story was, of course, also, Elon Musk now owning Twitter outright. It feels like a proper almost like a news thing because we said two weeks ago, oh, he’s done this exciting thing he spent $10 billion, whatever and now we’re coming again, because he’s actually bought out yesterday or today. Yesterday, probably they are asleep in the United States right now. They bought out the entire thing. So that was my first story. And then the second story I’ve got is about Google. Google have made some earnings announcements which are quite, quite interesting. Let’s just say that. So Who shall we go first with the first the big, big news, which is Elon Musk? I think I’ve got this on one of my things So Musk gets put for 44 billion, so this is as reported by Reuters. So Musk, gets Twitter for 44,000,000,000 cheers and fears of free speech clan. Elon Musk clinched the deal to buy Twitter for 44 billion cash on Monday in a transaction that will shift control with the social media platform populated by millions of users and global leaders to the world’s richest person. It is a seminal moment for the 16 year old company which emerged as one of the world’s most influential public squares, and now faces a string of challenges. Musk, who calls himself a free speech absolutist has criticised Twitter’s moderation. He wants Twitter’s algorithm for prioritising tweets to the public, to be public and objects to giving too much power on the service to corporations that advertise Reuters that might be the worst sentence I’ve ever read. He wants Twitter’s algorithm for prioritising tweets to be public and objects to giving too much power on the service to corporations that advertise, okay might be me. Political Activists expect that a Musk regime will mean less moderation and reinstatement of banned individuals, including former President Donald Trump. Conservatives cheered the prospect of fewer controls, while some human rights activists, voiced fears of a rise in hate speech. Mask also advocated user friendly tweaks to the service such as an edit button and defeating spam bots that send overwhelming amounts of unwanted tweets. So this is the news. It’s big news. So I kinda want to say again, is this … How do we feel? You think you’ve got an interesting take on this?

WHAT DO YOU THINK?