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Spotify & EasyJet, TikTok Terms, Branding Gestures, Metaverse Bubble Bursting – Marketing News 015
Spotify & EasyJet, TikTok Terms, Branding Gestures, Metaverse Bubble Bursting - Marketing News 015 Martin and Melanie talking about marketing news. On the agenda this week: Easyjet partnering with Spotify, Joe Rogan blasts TikTok terms & condition, Winning branding...
Marketing News 14 – Twitter vs Musk, Facebook winds back feed, Nike & Roblox, Google halts hiring
Marketing News 14 - Twitter vs Musk, Facebook winds back feed, Nike & Roblox, Google halts hiring 00:00 Intro 06:23 What’s in the marketing news? 13:42 Twitter vs Musk. 25:00 Facebook to restore chronological feed of posts from friends. 36:15 Nike partners with...
Marketing News 13 – Musk bails on Twitter, Iffy influencer, Analytics going away, McDonald’s swing
Marketing News 13 - Musk bails on Twitter, Iffy influencer, Analytics going away, McDonald's swing We are joined again by the wonderful Melanie Farmer to assess what's going on in the way of marketing news and speculate what it might mean for us effective marketeers....
Marketing News 012 – Scary Economics, Meta money, TikTok cash machine, Vegemite turn 100 years old
Marketing News 012 - Scary Economics, Meta money, TikTok cash machine, Vegemite turn 100 years old It's the effervescent Melanie Farmer and I talking about the marketing news and this one is a doozy 🙂 00:00 Introductions 03:16 What has been interesting in the...
Marketing News 011 – GSK rebrand, AI bright as a 7yr old, careers for innovators, Facebook’s fall
Marketing News 011 – GSK rebrand, AI bright as a 7yr old, careers for innovators, Facebook’s fall The brilliant Melanie Farmer and I talking about the marketing news 🙂 00:00 Introductions 04:09 What has caught your eye in the way of marketing news? 08:41 GSK...
Marketing News 10 – Metaverse money, Facebook news blackout, password free security, pay for Google’s Minions
Marketing News 10 - Metaverse money, Facebook news blackout, password free security, pay for Google's Minions. Melanie Farmer and myself talking about the marketing news again. This week it is the huge sums of money being invested in virtual real estate in the...
Marketing News 009 – Musk owns Twitter, Netflix open to ads, Google makes money, Electric cars.
Marketing News 009 - Musk owns Twitter, Netflix open to ads, Google makes money, Electric cars. And here we are again me and Melanie Farmer talking about the marketing news. Martin Henley 2:49 Okay, cool. So it's been kind of a tumultuous couple of weeks in marketing,...
Musk Twitter, L’Oreal trouble, Facebook busted, HSBC meta marketing vacancy – Marketing News 008
Musk Twitter, L’Oreal trouble, Facebook busted, HSBC meta marketing vacancy - Marketing News 008 Oh look it's me and Mel talking about the marketing news. It's been a busy few weeks and there was quite a bit to discuss. We didn't even get to the Oscars. 00:00...
Trend Spotting, Google Failing, Delivering Brand Promises, Brands Respond To War, Marketing News 007
Trend Spotting, Google Failing, Delivering Brand Promises, Brands Respond To War, Marketing News 007 This weeks marketing news featuring the brilliant Melanie Farmer. Feel free to like, share, comment,- you know the thing 🙂 00:00 Introductions 05:51 What’s been...
Crisis Marketing , The Environmental Social Cost, The Future of Facebook, Neuroscience Future Skill – Marketing News 006
Marketing News 006 - Crisis Marketing , Environmental Social Cost, The Future of Facebook, Neuroscience - Future Marketing Skill. 59:24 The future of Facebook. Martin Henley 0:33 Hello there, my name is Martin Henley this is The Effective...
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The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...
Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
$2 million from a single LinkedIn post – Effective Marketing Clips 019
$2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from a single LinkedIn post. That sounds like hype. That can't possibly be true. Michelle J Raymond. Michelle J Raymond: You would think so, but it...
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