For the past 2 weeks we’ve been discussing market trends in our no blogging clue blogs and how making sure that you are following the changes can be essential for your business. But there is one particular industry we’ve noticed that has taken this approach to a new level.
It is no secret that the movie industry has been in decline. Between 2012 and 2013, the number of tickets sold has decreased by 0.4 billion and with 42% of the world pirating online material, cinema firms know that they are in a tight position.
Movie-goers have become so accustomed to the 3 minute movie trailers that it is becoming less likely that they will be reeled in by the man with the epic deep voice. Something more was needed to attract attention and convert back to higher sales.
Even more disturbingly for cinema advertisers, we found this hilarious article claiming that eating popcorn disrupts advertising, ruining the advertising before the screening of a new film. If you want to see for yourselves,here’s the link.
So with traditional marketing methods falling short, cinema marketeers have looked to a new ideas to boost interest and hopefully sales, the Youtube market.
With over 6 billion hours of video being watched each month, racking up a monthly audience of more than 1 billion unique users, Youtube is a perfect location for advertising and promotion of all kinds. We’ve seen huge success for companies like Old Spice and Heineken through Youtube before, why not try making a viral video to promote a movie?
In the pursuit of virality, advertisers have leapt immersive marketing. By bringing the movie to the customers, advertisers hope to recreate the feelings brought up by the their product in people’s daily lives, attracting them back to the cinema for that immersive experience.
Take this team of pranksters for instance, who use this strain of marketing to promote the upcoming remake of Stephen King’s ‘Carrie’.
Do you see immersive marketing as the way forward for the movie industry?
If not, how else could they mix up their strategy to attract more customers?
Let us know your views in the comments.