DIGITAL MARKETING TRAINING AGENDA

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1. Introductions

Identifying who is attending and where they are from
Understanding where attendees are with social media
Identifying what attendees are aiming to achieve from the workshop

2. Social Media Context

Understanding what social media is
Understanding how social media has developed
Understanding the business benefits of social media

3. Social Media Objectives

Identifying what can be achieved through social media
Prioritising social media objectives
Thinking strategically about social media objectives

4. What We Use

Providing an outline of the 6 most useful social media and the benefits of each including Twitter, Facebook, LinkedIn, Survey Monkey, Slideshare & Google Alerts

5. Getting Started

Walking through the leading how to optimally set up Facebook, LinkedIn & Twitter
An introduction to Twitter tools including Tweetspinner, Hootsuite, Tweetdeck, Monitter, Twitter Karma, Poll Daddy, Twtpoll & We Follow
Connecting your different social media using tools like Feedburner & Twitterfeed

6. What To Say

Identifying what it is that social media and potential customers are interested in
Developing value propositions
Making attendees products and services accessible to sical media users
Providing examples of what leading social media proponents say

7. Measuring the effectiveness of Social Media marketing

Introducing the various tools that are available to measure the effectiveness of campaigns including Tweetstats & Twitter Grader, Facebook Reports, Youtube Insight, the various URL shortening services, traditional online tools like Google Analytics and offline measuring initiatives like dedicated telephone numbers

8. Questions

Get in touch with Effective Marketing

To find out more about how Effective Marketing's services could benefit you in your business call Effective Marketing now on +44 1273 807737, WhatsApp on +44 7871 263275 or email us.

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