1. Introductions
- Identifying who is attending and where they are from
- Understanding where attendees are with social media
- Identifying what attendees are aiming to achieve from the workshop
2. Social Media Context
- Understanding what social media is
- Understanding how social media has developed
- Understanding the business benefits of social media
3. Social Media Objectives
- Identifying what can be achieved through social media
- Prioritising social media objectives
- Thinking strategically about social media objectives
4. What We Use
- Providing an outline of the 6 most useful social media and the benefits of each including Twitter, Facebook, LinkedIn, Survey Monkey, Slideshare & Google Alerts
5. Getting Started
- Walking through the leading how to optimally set up Facebook, LinkedIn & Twitter
- An introduction to Twitter tools including Tweetspinner, Hootsuite, Tweetdeck, Monitter, Twitter Karma, Poll Daddy, Twtpoll & We Follow
- Connecting your different social media using tools like Feedburner & Twitterfeed
6. What To Say
- Identifying what it is that social media and potential customers are interested in
- Developing value propositions
- Making attendees products and services accessible to sical media users
- Providing examples of what leading social media proponents say
7. Measuring the effectiveness of Social Media marketing
- Introducing the various tools that are available to measure the effectiveness of campaigns including Tweetstats & Twitter Grader, Facebook Reports, Youtube Insight, the various URL shortening services, traditional online tools like Google Analytics and offline measuring initiatives like dedicated telephone numbers
