1. Introductions

• Identifying who is attending and where they are from
• Understanding where attendees are with social media
• Identifying what attendees are aiming to achieve from the workshop

2. Social Media Context

• Understanding what social media is
• Understanding how social media has developed
• Understanding the business benefits of social media

3. Social Media Objectives

• Identifying what can be achieved through social media
• Prioritising social media objectives
• Thinking strategically about social media objectives

4. What We Use

• Providing an outline of the 6 most useful social media and the benefits of each including Twitter, Facebook, LinkedIn, Survey Monkey, Slideshare & Google Alerts

5. Getting Started

• Walking through the leading how to optimally set up Facebook, LinkedIn & Twitter
• An introduction to Twitter tools including Tweetspinner, Hootsuite, Tweetdeck, Monitter, Twitter Karma, Poll Daddy, Twtpoll & We Follow
• Connecting your different social media using tools like Feedburner & Twitterfeed

6. What To Say

• Identifying what it is that social media and potential customers are interested in
• Developing value propositions
• Making attendees products and services accessible to sical media users
• Providing examples of what leading social media proponents say

7. Measuring the effectiveness of Social Media marketing

• Introducing the various tools that are available to measure the effectiveness of campaigns including Tweetstats & Twitter Grader, Facebook Reports, Youtube Insight, the various URL shortening services, traditional online tools like Google Analytics and offline measuring initiatives like dedicated telephone numbers

8. Questions

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