Businesses can lose millions by making assumptions about consumer behaviour. There is a lot to learn by understanding an challenging these assumptions.

Professional business speaker Andy Cohen knows that the secret to success in life and business is identifying your strengths and then incorporating them into actionable, motivational, and inspirational actions.

In this video, he talks us through some great business examples of how making assumptions has cost a company, and how we can identify and then challenge these assumptions, which leads to new business solutions.

We hope this video motivates you to challenge the assumptions of your business!