by Martin Henley | Thu Sep, 2013 | Jargon Busting, Marketing Ideas, Marketing News, Marketing Strategy Examples, Marketing Talks, Stuff We Love
If you have been following this thread you will know about my adventures at the Edinburgh Fringe and you will be dying to find out what I actually learnt. I was reminded of lots of things: that by prospecting you can, and are much better off, choosing your audience;...
by Martin Henley | Thu Sep, 2013 | Jargon Busting, Marketing Ideas, Marketing Strategy Examples, Stuff We Love
So, last week we established that flyering was a crucial step in getting audiences to shows, so how were people going about it? So many of the competition were only interested in getting the flyer into the hands of anyone that would take it, hoping that the...
by Martin Henley | Thu Aug, 2013 | Jargon Busting, Marketing Ideas, Marketing News, Marketing Strategy Examples, Marketing Talks, Stuff We Love
This month I was lucky enough to visit The Edinburgh Fringe Festival to support some of my funny friends who were putting on shows. What I discovered is that the festival is business in microcosm and that it is a great metaphor for how businesses approach marketing...
