What I learnt about marketing at the Edinburgh Festival II – Marketing at the Edinburgh Fringe Festival
So, last week we established that flyering was a crucial step in getting audiences to shows, so how were people going about it? So many of the competition were only interested in getting the flyer into the hands of anyone that would take it, hoping that the...
What I learnt about marketing at the Edinburgh Fringe Festival
This month I was lucky enough to visit The Edinburgh Fringe Festival to support some of my funny friends who were putting on shows. What I discovered is that the festival is business in microcosm and that it is a great metaphor for how businesses approach marketing...
