You are thinking this must be a joke right, how can marketing, a word that has been in use since the 1560’s, be jargon,surely everyone knows what marketing is. I was hoping to get this done in 250 words but I am already at 575 so I am going to stop now. If you...
Marketing is developing new words, phrases and activities like its going out of fashion. Every industry does it, whether you sweep the streets, pass judgment on the prosecuted or talk at the despatch box there will be a language of convenience that develops amongst...