I am feeling a little bit unsure about this one because surely you don’t need me to define what you offer, do you? I think it might be worth considering for a bit. Put very simply, and I don’t think I need a dictionary definition to support me on this, talking about...
We all know that we need a marketing strategy but I recently discovered that even people who turn up for a marketing strategy workshop aren’t very confident about what marketing strategy means. If you are following this thread then you will know that we have...
This one is easy, there can be no jargon or confusion whatsoever, absolutely everybody knows what sales is. Yep, absolutely everyone knows what sales is and absolutely everybody hates it. For the record here is the definition courtesy of Wikipedia, the noun sales is...
Marketing is developing new words, phrases and activities like its going out of fashion. Every industry does it, whether you sweep the streets, pass judgment on the prosecuted or talk at the despatch box there will be a language of convenience that develops amongst...