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World domination is an entirely noble objective, with some notable competitors including The Brain and Stewie from Family Guy, but you need to walk before you run. If you are anything like me you are probably doomed, because your eyes are bigger than your stomach, or your vision...

I have often heard it said that marketing doesn’t work, but seriously, if you don’t know what is that you are trying to achieve how will you ever know if your marketing is working or not. If you have been following this thread you will now know how your business is performing,...

It is an undeniable fact that the world is undergoing globalisation, the process of worldwide integration and development. Borders have become simply lines on a map but the people are interconnected and are becoming more so each and every day. Businesses are now able to trade and...

Throughout history, change has resulted in both incredibly positive advancements as well as enormous drawbacks. For any company, rebranding fully encompasses this concept and gives them the opportunity to start fresh but at the same time bring in new audiences. There have been...

For the past 2 weeks we’ve been discussing market trends in our no blogging clue blogs and how making sure that you are following the changes can be essential for your business. But there is one particular industry we’ve noticed that has taken this approach to a new level. It is...

I am interested to talk this week about a conversation that I had on Twitter,  which is interesting in itself because I don’t have many conversations on Twitter.  This conversation came about when I received the following message from a follower in Canada objecting to our...

Wikipedia defines competitive analysis as “an assessment of the strengths and weaknesses of current and potential competitors”. This analysis provides both offensive and defensive strategic context through which to identify opportunities and threats.” But actually...

One of the key pillars of a successful Social Media Marketing campaign is having a large audience to communicate and interact with in order to get your ideas out not only to your potential customers, but also to a larger community and making your brand known by getting people to...

Happy customers are the greatest accomplishment of any business, but you may never have happy customers unless, and you won’t know until, you take the trouble to ask them. Wikipedia defines customer satisfaction as “a measure of how products and services supplied by a company...

If you have been following this thread you will know about my adventures at the Edinburgh Fringe and you will be dying to find out what I actually learnt. I was reminded of lots of things: that by prospecting you can, and are much better off, choosing your audience; that people...