


If you haven’t got a blogging clue about marketing objectives
I have often heard it said that marketing doesn’t work, but seriously, if you don’t know what is that you are trying to achieve how will you ever know if your marketing is working or not. If you have been following this thread you will now know how your business is...
Misunderstandings and Mistranslations in Business
It is an undeniable fact that the world is undergoing globalisation, the process of worldwide integration and development. Borders have become simply lines on a map but the people are interconnected and are becoming more so each and every day. Businesses are now able...
Rebranding – A Superboost or a Train Crash
Throughout history, change has resulted in both incredibly positive advancements as well as enormous drawbacks. For any company, rebranding fully encompasses this concept and gives them the opportunity to start fresh but at the same time bring in new audiences. There...