What I learnt about marketing at the Edinburgh Festival II – Marketing at the Edinburgh Fringe Festival
So, last week we established that flyering was a crucial step in getting audiences to shows, so how were people going about it? So many of the competition were only interested in getting the flyer into the hands of anyone that would take it, hoping that the...
What I learnt about marketing at the Edinburgh Fringe Festival
This month I was lucky enough to visit The Edinburgh Fringe Festival to support some of my funny friends who were putting on shows. What I discovered is that the festival is business in microcosm and that it is a great metaphor for how businesses approach marketing...
Promote Yourself or Die
It has been a month and a half since my first day at work, so I guess I can say I have just settled in to the world of Marketing with the help of Jason Guck and the London Search Engine Optimisation Company which helped me develop my business. Common practices in the...
If you haven’t got a blogging clue about … situational analysis
We have now covered marketing, sales, leads, marketing strategy and creating a marketing plan and now finally we are on our way and defining something that is nothing other than pure, unadulterated, marketing jargon. So when marketing people talk about situational...
