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If you haven’t got a blogging clue about customer analysis

If you haven’t got a blogging clue about customer analysis

by Martin Henley | Wed Sep, 2013 | Jargon Busting, Marketing Definitions, Marketing Jargon, No Blogging Clue

Business success depends on one thing more than anything else and that is developing profitable customer relationships. There are two sides to those relationship, your understanding of your customers and their perception of you. In this post I am interested to think...
If you haven’t got a blogging clue about … your offering

If you haven’t got a blogging clue about … your offering

by Martin Henley | Wed Sep, 2013 | Jargon Busting, Marketing Definitions, Marketing Jargon, No Blogging Clue

I am feeling a little bit unsure about this one because surely you don’t need me to define what you offer, do you? I think it might be worth considering for a bit. Put very simply, and I don’t think I need a dictionary definition to support me on this, talking about...
If you haven’t got a blogging clue about …. marketing strategy

If you haven’t got a blogging clue about …. marketing strategy

by Martin Henley | Wed Aug, 2013 | Jargon Busting, Marketing Definitions, Marketing Ideas, Marketing Strategy Examples, Marketing Talks, No Blogging Clue

We all know that we need a marketing strategy but I recently discovered that even people who turn up for a marketing strategy workshop aren’t very confident about what marketing strategy means. If you are following this thread then you will know that we have...
If you haven’t got a blogging clue about … sales

If you haven’t got a blogging clue about … sales

by Martin Henley | Wed Jul, 2013 | Effective Marketing, Jargon Busting, Marketing Definitions, Marketing Jargon, No Blogging Clue, Stuff We Love

This one is easy, there can be no jargon or confusion whatsoever, absolutely everybody knows what sales is. Yep, absolutely everyone knows what sales is and absolutely everybody hates it. For the record here is the definition courtesy of Wikipedia, the noun sales is...

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