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Misunderstandings and Mistranslations in Business

Misunderstandings and Mistranslations in Business

by Martin Henley | Thu Dec, 2013 | Effective Marketing, General Marketing, Great Examples, Marketing Ideas, Marketing News, Marketing Talks

It is an undeniable fact that the world is undergoing globalisation, the process of worldwide integration and development. Borders have become simply lines on a map but the people are interconnected and are becoming more so each and every day. Businesses are now able...
Subsidising Failure

Subsidising Failure

by Martin Henley | Thu Oct, 2013 | Marketing Ideas, Marketing Strategy Examples, Marketing Talks

I was reminded the other day about stories my grandparents used to tell me about the first time they had used a washing machine or a fridge, and the wonder they showed at how unbelievable these products had been in their creation. It was described to me as a time when...

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