If you haven’t got a blogging clue about marketing objectives
I have often heard it said that marketing doesn’t work, but seriously, if you don’t know what is that you are trying to achieve how will you ever know if your marketing is working or not. If you have been following this thread you will now know how your business is...
If you haven’t got a blogging clue about sales and marketing performance
This one is the one that gives sales and marketing people the heebie-jeebies because this is about performance and the scariest thing in marketing – measurement, strap in. There is absolutely no point reaching for a dictionary for a definition this week because...
If you haven’t got a blogging clue about new product research
Last week in our no blogging clue post we were discussing product development and how it can benefits you to keep up with the trends and ahead of your market. But making developing products needs research and preparation, so where is best to start? What makes product...
If you haven’t got a blogging clue what you want to achieve with your marketing
In last week’s instalment of our jargon busting adventure, we highlighted how the SMART approach is essential for any business who wants to make progress by identifying realistic goals and clear direction for the future. Before that we covered the analysis, the...
