by Martin Henley | Wed Sep, 2017 | Jargon Busting, Marketing Definitions, Marketing Jargon, No Blogging Clue
This one is the one that gives sales and marketing people the heebie-jeebies because this is about performance and the scariest thing in marketing – measurement, strap in. There is absolutely no point reaching for a dictionary for a definition this week because...
by Martin Henley | Wed Sep, 2013 | Jargon Busting, Marketing Definitions, Marketing Jargon, No Blogging Clue
I am feeling a little bit unsure about this one because surely you don’t need me to define what you offer, do you? I think it might be worth considering for a bit. Put very simply, and I don’t think I need a dictionary definition to support me on this, talking about...
by Martin Henley | Wed Jul, 2013 | Effective Marketing, Jargon Busting, Marketing Definitions, Marketing Jargon, No Blogging Clue, Stuff We Love
This one is easy, there can be no jargon or confusion whatsoever, absolutely everybody knows what sales is. Yep, absolutely everyone knows what sales is and absolutely everybody hates it. For the record here is the definition courtesy of Wikipedia, the noun sales is...
