How do you break through fear? You build up evidence and trust – Talk Marketing 068 – Tim S Marshall

Today’s guest has sales experience going back to 1997 when he was a business and sales expert with Toshiba Business Solutions. Since then, he has founded and led a number of companies including his current venture, Tim S Marshall LLC, he offers business strategy, life coaching, personal and corporate training. He is a business strategist, keynote speaker, and best selling author of seven books. He is described by Yahoo Finance as a black belt in scaling businesses to multi million dollars. He is The Breaking Fear Guy.

Today’s guest is Tim S Marshall.

00:00 Introductions.
37:42 What is breaking fear and how are you qualified to talk about breaking fear?
1:00:49 Who do you work with and how do you add value to their life?
1:13:13 What’s your recommendation if people need to break some fear?
1:17:00 What should people read?
1:21:31 Who might enjoy to be a part of the Talk Marketing series?

Martin Henley
How are you qualified to talk about breaking fear? Maybe you need to explain to us what this breaking fear thing is first.

Tim S Marshall
Okay, so I got a concept called fear first, goal second. So believe it or not, more people are held back more than anything else. Sales, business, even relationships, I wrote a book called Relationslips. What’s the underlying thing? The number one thing in the world is fear. Fear sells more than anything else. Fear holds people back more than anything else. And if we go into rejection, what are people fear being rejected? What else fear of self doubt, fear, judgement, fear of failure, fear of not hitting your quota. I mean, I go on and on and on and on. So once you crack that code, then you break that fear. It doesn’t mean you’re going to be fearless for the rest of your life. Because there’s always going to be a different type of fear, like COVID and lock downs, and all kinds of different things. But if you if you harness that, and learn how to build up your own coping skills, by understanding that fear is normal, everyone has fear, you should have fear.

Tim S Marshall
You know, I saw somebody post something the other day that said, Fear is an illness. Fear is not an illness, if fear was an illness, and we’d all be dead, because we wouldn’t try to protect our family, ourselves or whatever it may be. So it’s a concept that you have to identify if you’re not, if you’re going into the office, and you’re not reaching out to people, if you’re not making that extra contact. If you’re having more conversations and actually working. It’s typically because there’s fear behind your actions that’s making you inactive. So just like that story I gave you about cyber technology. That’s fear. Do people buy off of fear or don’t buy off a fear people sell off a fear or don’t sell off a fear. People start companies out of fear or don’t start companies out of fear. So when I go into a company, no matter how big it is, or if it’s startup, whatever it is, I go in with the concepts.

Tim S Marshall
I can tell you, once again, it’s not because I’m great. I just learned how to face my fears. I’ve been terrified many times over in different ways, personally or professionally. But I’ve learned how to harness that, that it’s never not worked, not just for me, but for any company. So that’s where it’s like, I took over a company that was in bankruptcy, I turned around three weeks. Because they’re in fear, they’re given their products and services away at such a low price point. They’re allowing the competition to absolutely slaughter them. Meanwhile, I’m like you’ve been in business, the company has been in business for 40 years. That’s leverage that breaks down fear, in a way where if you say that to the customer, guess what’s going to happen? You build up your trust? What about why do people don’t? Why? Why does the average person not pick up the phone? Or why is the average person afraid to make a change? Because they’re afraid it’s going to be worse than what they have.

Tim S Marshall
So it’s sort of like all the evidence I’ve built up online. If you look at Tim S Marshall, I got articles from all kinds of different newspapers, magazines, Inc Magazine, my books all have testimonials from one of the some of the most successful people in the world. So when somebody looks to hire me, or looks me up, they’re not going to scratch your head and say, Who is this guy? Now, I put everything out in a certain way that I didn’t realise how much stuff was, if you Google, my name is under until some of the kids I was coaching came up to me and one of the companies I was helped build building, like 10. But if you Google with your name, I’m like, No, I looked it up. I’m like, holy cow. Then there’s pictures of me speaking to, you know, different NFL teams, or whatever it may be.

WHAT DO YOU THINK?