LinkedIn is an incredibly powerful tool if you know how to use it - Talk Marketing 065 - Julie Mason

LinkedIn is an incredibly powerful tool if you know how to use it – Talk Marketing 065 – Julie Mason

Today’s guest has sales experience going back to 1995. She has been running her own businesses since 2010. She is The Social Media Princess and the founder of the LinkedIn Sales Formula and a Keynote Speaker. What you might not know about today’s guest is that she is also a closet knitter, crocheter and dot painter.

Today’s guest is Julie Mason.

00:00 Introductions.
09:57 How are you qualified to talk about LinkedIn sales strategy?
17:42 How to engage with people?
30:38 How to get customer through LinkedIn?
44:05 How to leverage LinkedIn events for the benefit of clients?
55:39 How to get ‘sexy’ on LinkedIn?
1:11:09 What’s your recommendation to get better with LinkedIn sales strategy?
1:20:00 What content should people consume?
1:23:33 Who can you introduce us to who might enjoy to be a part of the Talk Marketing series?

Martin Henley
First question then how are you qualified to talk to us about LinkedIn sales strategy?

Julie Mason
I’ve been in sales for over 30 years, and I’ve done 15 years in Door to Door cold calling. I am hard yard sales. Most people groan when I say 15 years and door to door cold calling. But that gives you incredible insights into how to connect and build rapport and trust with people in order to be able to close the sale, how to follow up. Those hard skills that happened well before LinkedIn happened, translate quite effectively. I remember about 14 years ago, sitting in a workshop, I think the workshop was how to get on the front page of Google listens, 14 years ago, it’s a lot easier than than it used today, I’m sure and the guy talked about these interesting things like Facebook and LinkedIn. When he mentioned LinkedIn, he said that 73% of the decision makers or 73% of the members on LinkedIn are the decision makers in their business.

Julie Mason
You tell that piece of information to somebody who has door knocked for 15 years and had to go through gatekeepers after gatekeepers after gatekeepers to get to a decision maker, and I’m salivating at that point in time. Just like, show me the way, let me in because I can do amazing things with that information. Right? That was the start of my love affair with LinkedIn back then, and I think I went home from that workshop was a three day workshop, I went home, got home at six o’clock at night and was on Facebook, and LinkedIn and all of these new platforms that I’ve never heard about until one o’clock in the morning. Then up early and back down to the next day of the workshop. I was just implementing as quickly as I could everything and really absorbing as much information as I could.

Julie Mason
Shortly after I started a web design company, we did WordPress websites, SEO and I didn’t have any money to really advertise myself. So I use social media I posted, you know, twice a day, every day across five platforms back then it was Facebook, LinkedIn, Twitter, Google Plus, when we had Google Plus, remember those days, something else, I can’t remember what it was now. Probably gone now that it’s evolved. That’s how I grew my business and people started asking me how I was doing this and what I was doing. So I started teaching Facebook and LinkedIn and then my clients started nicknaming me the social media princess. Oh, that’s a cool moniker. I’ll take that. Thanks. It’s a bit of fun. I haven’t been called that for a while, but it still hangs around every now and then. Once I moved and specialised into LinkedIn only, and just really teaching LinkedIn for b2b clients, I tended to drop that moniker a little bit and just been focusing on LinkedIn.

Julie Mason
My clients get great results. It’s whether some examples of results, clients have gotten, from one client guy in Sydney, who actually was able, he had an outstanding account of $50,000 and he was being ghosted by that client. He ended up using LinkedIn to find the manager above him to forward the problem was through to and got it paid really quickly. Using LinkedIn to get your debts paid from larger companies, I’ve had clients who have gotten $60,000 sales in four weeks, specifically through LinkedIn for a really unique niche, which is scaffolding and formwork in the construction industry through $250,000, contract for virtual reception and scheduling people. LinkedIn is an incredibly powerful tool, if you know how to use it effectively.

Julie Mason
Most people kind of dismiss it as either being a recruitment tool for human resources, or it’s too corporate and they can’t see how it might fit them. So one example around that is a client of mine who has medical intuitive. Now medical intuitive is so far out on the scale of woowoo. The air is thin out there, the oxygens very thin up. She’s like, not your typical LinkedIn person, but we repositioned her on LinkedIn and literally within 24 hours, she was approached by two radio stations to have her own radio show, one of which she ended up accepting and that was CBS radio in the states with the listening audience of 1.8 million people.

Martin Henley

Martin Henley

Martin has built a reputation for having a no nonsense approach to sales and marketing and for motivating audiences with his wit, energy, enthusiasm and his own brand of audience participation.

Martin’s original content is based on his very current experience of running effective marketing initiatives for his customers and the feedback from Effective Marketing’s successful and popular marketing workshops.



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