You need money to start a business - Talk Marketing 061 - Kristina Pereckaite

You need money to start a business – Talk Marketing 061 – Kristina Pereckaite

Today’s guest has marketing experience going all the way back to 2012. She has held marketing management roles and has been a marketing freelancer. Actually we’re not here talking about marketing today. Today’s guest has also worked as an entrepreneur, enabler and entrepreneur acceleration manager, an entrepreneur, development manager, and then entrepreneurship director. We’re not really here talking about entrepreneurship either but that will help us enormously with those keywords.

She is currently non Executive Director for Sussex Chamber of Commerce, Chapter Director at Startup Grind and Managing Director of Brighton’s number one business angel investor group, South East Angels. Today’s guest is from Lithuania and speaks Lithuanian. She is an ex fitness coach.

Today’s guest is Kristina Pereckaite.

00:00 Introductions
07:59 How are you qualified to talk about angel investments?
14:13 What is the different between Angel Investors and Venture Capital?
24:38 What kind of business is Angel Investors or Venture Capital work for?
36:46 What is the success rate of investment?
41:59 Where do you find the investors?
49:50 Who do you work with and how do you add value to their lives?
52:10 How does Brighton fare in terms of investable businesses?
1:00:39 How is Angel Investors works?
1:08:56 What are recommendations for people who want to be more successful at raising angel investment, and angel investors who want to be more successful with their investments?
1:15:48 What should people read?
1:20:02 Who can you introduce us to who might enjoy to be a part of the Talk Marketing series?

Martin Henley
Question number one, how are you qualified to talk to us about angel investments?

Kristina Pereckaite
My kind of journey into the venture capital world is not your typical one. So if you look at all of the angel groups that exist in the UK, for example, the majority of them have been started by investors themselves, who put together a community around them to invest together with and they would have had a lot of investor friends and people in the network already. Whereas for me, I was not an investor and I did not have any investor friends to start it with. But my kind of journey into it was actually when I used to run the Brighton’s accelerator, it was the network’s one.

I spent a lot of time helping companies get investment ready and once they were ready, they’d say, I’m ready. Where do I go? We would send them off a lot of time to London, because there wasn’t really anything in Brighton, where we were for like a fund or a VC or an angel group, there wasn’t really anywhere to go to rent to actually speak to investors. Going to London as a writing company is like, okay, great, it’s on our doorstep. But it’s also like the most competitive place to raise funding, you’ve got all these other bigger companies, you know, raising millions every day. Quite soon after I left, I realised, actually, you know, why don’t we have a community community in Brighton? When I spoke to investors that were based here, they say, you know, and I said, where do you go to invest? Well, we go to London.

It’s kind of like, you’ve got all of the ingredients here, but it wasn’t being put together. So I decided to set up se angels and just see if we could, you know, give it a crack and just see see if we could solve that problem for both sides of the table. For the founders locally, that are raising funding that they have a go to place locally, and also for the investors that they could have a nice community here to invest alongside with. My background is, it’s in to marketing. It’s in helping companies and you know that there’s there’s quite a bit of investment stuff there. Actually coming into assaulting South East Angels. I was very much a rookie in the industry, and I’ve kind of learned on the job as probably many business owners do a lot of the time.

Martin Henley
That’s interesting. So there’s a few things I’m interested in. I’m interested in the NatWest thing. So you were with them for a number of years. This is where you had these entrepreneur? Acceleration. Do entrepreneurs not go fast enough? Is that the issue for networks go faster?

Kristina Pereckaite
Basically, the accelerators are such a big thing at the moment and in the cell speaker system out there, it’s just a case of, you’ve got all of these companies that are a lot of them are, deemed to fail, just statistically. A lot of time, it’s because the timing wasn’t right, or because they couldn’t grow fast enough. They couldn’t raise money fast enough, they couldn’t validate fast enough. So accelerators are there to basically give people the resources that they need, whether it’s mentors, or funders, or just like office space, for example, which is what what networks do as well, then they have all of that support of a bigger company, but they’re still working as fast as a startup and that is supposed to help them to get there fast, or to fail faster sometimes, too.

Martin Henley

Martin Henley

Martin has built a reputation for having a no nonsense approach to sales and marketing and for motivating audiences with his wit, energy, enthusiasm and his own brand of audience participation.

Martin’s original content is based on his very current experience of running effective marketing initiatives for his customers and the feedback from Effective Marketing’s successful and popular marketing workshops.



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