Become hyper relevant to your ideal client and measure - Talk Marketing 046 - Shane Preston

Become hyper relevant to your ideal client and measure – Talk Marketing 046 – Shane Preston

Shane has sales experience going back to 2005. He has added $1 billion of enterprise value founded and grown and ANZ wide company that delivered an eight times return for his investors. He is currently supports startups and scale ups. It has bee said about him, “you helped me reshape what I believe is possible by your exponential thinking mindset.” I want somebody to say that about me one day. If you are looking to achieve accelerated business growth you should definitely give this a listen. Martin Henley The first question then is how are you qualified to talk to about accelerated business growth? Shane Preston It’s an excellent question, Martin. I would say formally and officially, as in the way in which we understand the word qualified, I don’t think I am. What I would say is I’ve picked up a bunch of experiences over over the years and I think those experiences give me a grounding in which to talk about this particular topic. I guess if you put it another way, maybe I’ve graduated from the school of hard knocks, maybe that’s the qualification. Having had the opportunity to make a bunch of mistakes in my career, and like everybody, I rarely put those on my CV or my LinkedIn profile but I find you learn way more from those mistakes than you do from your successes. I think it’s those as those experiences and the reflections and the ability to go back and say, was it was I lucky there? Or do I have a process? Do we have a process? Was there something we can do this repeatable? If you can pick it up and drop it into another business, and another sector or another environment, then I think that kind of takes that experience and gives you a quasi call or qualification to talk about it with yourself today. Martin Henley Okay, cool. See, if I, because I’ve only got five questions, I can invest in them being good. You see, that’s how can we such only got five. So what was the point? The point of that was, people quite often say that I’m not really qualified but everyone I’m talking to, is doing this professionally, has been doing it professionally for a long time. So do people really care anymore about certificates? I’ve got some certificates, but they’re not in any way, shape, or form relevant to anything I’ve achieved in my life outside education. So do people care about certificates anymore? I wonder? Shane Preston I don’t think so. Not in this context. I think, if you were, for example, about to change career and become a brain surgeon, I think people might be really quite interested in that piece of paper. When it comes to business, if you think about it, you know, I’ve got most of an MBA, I never finished it because I started my own business and that was a much sharper learning curve than anything I could do theoretically. People have asked me, since since I was lucky enough to exit that business people have asked me, would you go back and finish the MBA? My perspective is well, well, no, I think I, I think it served me really well to prepare me for that journey and so I was already on the path when, when I was able to start that business and have that success. That was the one where we managed to get an eight times return for our investors. Shane Preston So I think, when it comes to, when it comes to business, what’s become, in my opinion, what’s become more valid is snippets of learning, it’s reading books, it’s listening to podcasts, it’s taking an attitude into every conversation that you know what, there’s something I’m going to be able to learn from this person, from this conversation. I know, you’re here to ask the questions, Martin but I’m sure that there’ll be something that that we collectively learn from this conversation.
Martin Henley

Martin Henley

Martin has built a reputation for having a no nonsense approach to sales and marketing and for motivating audiences with his wit, energy, enthusiasm and his own brand of audience participation. Martin’s original content is based on his very current experience of running effective marketing initiatives for his customers and the feedback from Effective Marketing’s successful and popular marketing workshops.



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