Motivational Monday – The Value of Time

Motivational Monday – The Value of Time

An incredible video to motivate you to use every second of your life as best you can. After all, every day does give you 86400 seconds, make the most of them! Have a great...
Jargon Busting the Definition of Marketing Mix

Jargon Busting the Definition of Marketing Mix

So it’s that time of the week again to bring you another Jargon Busting blog post, and today’s blog is going to enlighten you all about an industry buzz word “Marketing Mix”. The marketing mix refers to the set of actions, or tactics, that a company uses to promote...
Are audiences getting tougher?

Are audiences getting tougher?

Public speaking is famously one of the things that people are most scared of, quite often appearing above death in surveys on the subject. At http://www.bestsourcemarketing.com however, we love a bit of public speaking and have enthusiastically delivered talks on a...
WOM (Word of Mouth Marketing) and the person’s power

WOM (Word of Mouth Marketing) and the person’s power

The WOMMA (Word of Mouth Marketing Association) defines it as “The act of consumers providing information to other consumers” Basically, WOM is a marketing technic based on promoting recommendations about a product or service between consumers. These recommendations...
Customer satisfaction with E-commerce and Social Media

Customer satisfaction with E-commerce and Social Media

Many companies have realized the importance of e-commerce through Social Media as a part of the overall sales strategy.  So, Social Commerce is a great opportunity to align your companies social media efforts with your sales targets. B2C (Business to consumer)...