Misunderstandings and Mistranslations in Business

Misunderstandings and Mistranslations in Business

It is an undeniable fact that the world is undergoing globalisation, the process of worldwide integration and development. Borders have become simply lines on a map but the people are interconnected and are becoming more so each and every day. Businesses are now able...
Rebranding – A Superboost or a Train Crash

Rebranding – A Superboost or a Train Crash

Throughout history, change has resulted in both incredibly positive advancements as well as enormous drawbacks. For any company, rebranding fully encompasses this concept and gives them the opportunity to start fresh but at the same time bring in new audiences. There...
Trolls on the Internet and how to deal with them

Trolls on the Internet and how to deal with them

The question came up at this week’s Social Media Training of how to deal with negativity or negative comments on Social Media. We love Social Media but we have to accept that there is a large amount of trolling that goes on and it is the perfect environment for the...
Effective Marketing loves an award winning customer

Effective Marketing loves an award winning customer

We absolutely love it when people who win awards decide that they want to be working with Effective Marketing. This award is particularly rewarding for Jackie Keddy as the selection and voting was carried out by her peers, other coaches who are doing the job right...