


If you haven’t got a blogging clue about reducing marketing costs
In the last couple of weeks of our no blogging clue escapade, we discussed the idea of product research and how new product development has become easier than ever thanks to customers being more expressive of their views on Social Media and review websites. We’ve...
Customer satisfaction with E-commerce and Social Media
Many companies have realized the importance of e-commerce through Social Media as a part of the overall sales strategy. So, Social Commerce is a great opportunity to align your companies social media efforts with your sales targets. B2C (Business to consumer)...
The evolution of Customer Service
It is a camping tradition to sit around the fire and treat the other campers to scary stories, preaching old tales of headless horsemen, ghostly figures and any other horror figures you’re likely to see as a costume on Halloween. But if an equivalent tradition existed...
How Twitter Works – Twitter Marketing
At Effective Marketing we are Twitter fans. We have been using Twitter marketing for around four years and have attracted more than 66,000 followers and make sure that we post around 5 times per day. Challenged on the business benefits of Twitter however and we might...