What I actually learnt about marketing at The Edinburgh Festival.
If you have been following this thread you will know about my adventures at the Edinburgh Fringe and you will be dying to find out what I actually learnt. I was reminded of lots of things: that by prospecting you can, and are much better off, choosing your audience;...
What I learnt about marketing at the Edinburgh Festival II – Marketing at the Edinburgh Fringe Festival
So, last week we established that flyering was a crucial step in getting audiences to shows, so how were people going about it? So many of the competition were only interested in getting the flyer into the hands of anyone that would take it, hoping that the...
What I learnt about marketing at the Edinburgh Fringe Festival
This month I was lucky enough to visit The Edinburgh Fringe Festival to support some of my funny friends who were putting on shows. What I discovered is that the festival is business in microcosm and that it is a great metaphor for how businesses approach marketing...
If you haven’t got a blogging clue about … market research
Nothing too difficult here, I am sure we are all familiar with market research, but why is it important and how do you do it? To cover the definitions first the market that we are interested in is defined in the dictionary as: “a demand for a particular commodity or...
Promote Yourself or Die
It has been a month and a half since my first day at work, so I guess I can say I have just settled in to the world of Marketing with the help of Jason Guck and the London Search Engine Optimisation Company which helped me develop my business. Common practices in the...
