Rebranding – A Superboost or a Train Crash

Rebranding – A Superboost or a Train Crash

Throughout history, change has resulted in both incredibly positive advancements as well as enormous drawbacks. For any company, rebranding fully encompasses this concept and gives them the opportunity to start fresh but at the same time bring in new audiences. There...
How Twitter Works – Twitter Marketing

How Twitter Works – Twitter Marketing

At Effective Marketing we are Twitter fans. We have been using Twitter marketing for around four years and have attracted more than 66,000 followers and make sure that we post around 5 times per day. Challenged on the business benefits of Twitter however and we might...
The Rise of Industry Specific Social Media

The Rise of Industry Specific Social Media

Whilst working on our latest internet marketing review for a bathroom supply company, I was pleasantly surprised to discover large numbers of plumbers, bathroom suppliers and property managers all driving their businesses with Social Media. Who would’ve guessed, even...