Are we nearly there yet? The insanity of business goal setting - Thinking Out Loud 001 Are we nearly there yet? The insanity of business goal setting – Thinking Out Loud 001 Click through to the good bits. 00:00 Introduction. 02:50 Objectives. 07:04 Smart...
The power of vulnerability in sales - Effective Marketing Clips 21 The power of vulnerability in sales – Effective Marketing Clips 21 The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability,...
Reacting to How Apple and Nike have branded your brain - Reaction Time 025 Reacting to How Apple and Nike have branded your brain – Reaction Time 025 Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back - Marketing News 025 TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025 Click through to the good bits. 00:00 Introduction. 01:54...
$2 million from a single LinkedIn post - Effective Marketing Clips 019 $2 million from a single LinkedIn post – Effective Marketing Clips 019 $2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from...
Why are people using AI to create copy? Effective Marketing 017 Why are people using AI to create copy? Effective Marketing 017 Why are people using AI to create copy? Demi Aspey: Yeah, I’m curious to I wasn’t 100% aware. I’d heard things about the...
What efficiencies can be achieved through performance marketing? - Effective Marketing Clips 16 What efficiencies can be achieved through performance marketing? – Effective Marketing Clips 16 What efficiencies can be achieved through performance marketing? Kat...
Reacting to HBR's Think twice before updating your brand - Reaction Time 024 Reacting to HBR’s Think twice before updating your brand – Reaction Time 024 Click through to the good bits. 00:00 Introduction/Catch-ups. 08:28 Customer loyalty–their consciously...
How salespeople get it wrong and how to fix it - Effective Marketing Clips 015 How salespeople get it wrong and how to fix it – Effective Marketing Clips 015 How salespeople get it wrong and how to fix it. Anthony Stears: Well, on that point, you’ve said you’re...
What to talk about in your B2B marketing videos - Effective Marketing Clips 014 What to talk about in your B2B marketing videos – Effective Marketing Clips 014 What to talk about in your B2B marketing videos. Vicki O’Neill: From a B2B perspective, I think...