Mass action times the right stuff times consistency equals success – Talk Marketing 039 – Andy Gwynn

Andy Gwynn has a wealth of experience supporting businesses going all the way back to 2003. For the last 10 years he has been focussed on supporting businesses to get the very best value out of LinkedIn marketing. I don’t think there is anyone who has put more thought into this and come up with more practical ways to market on LinkedIn. If you are looking to generate B2B leads from LinkedIn you should check this out. 00:00 Introductions beards etc. 07:06 How are you qualified to talk to us about LinkedIn marketing? 13:16 Why is LinkedIn marketing is so important and useful? 35:56 How does the three degrees of separation work on LinkedIn? 41:00 What are the new restrictions on LinkedIn? 51:57 How do you grow your network on LinkedIn? 1:03:11 What is a LinkedIn post party and why is it necessary? 1:13:15 What and how should people be posting on LInkedIn? 1:13:15 How do you go about increasing event attendance through LInkedIn? Andy Gwyn 7:06 I know the first question you want you to ask me is what qualifies me to talk about LinkedIn marketing? Well, as you said, in 2003, I quit employment, aborting to become a business coach with a global franchise group of just phenomenal entrepreneurial coaches to help business owners succeed more. Of course, a lot of that is marketing and sales and my background is sales. I just believe that so many people are missing opportunities, and so much as possible. I think, yes, you’ve got to learn, and you’ve got to learn to market and sell and people are bought up to to resist that. You know, I get it every week, I don’t want to be pushy, who the hell, I haven’t mentioned that word. It’s about understanding sales and marketing and marketing, or sales is just getting your kids to clear up the bedroom, people have such a hang up over it, and they need to learn and yet it’s easy to learn. So I spent 10 7, 8, 9, 10 years coaching business owners to build and sell businesses. I got into LinkedIn, I started using LinkedIn for myself and I realised that this was just so powerful. I cut my teeth knocking on doors and picking up the phone and ringing people out of the Yellow Pages are the phone book and that’s long gone and largely because of LinkedIn as well as other things. I also have a natural thing that if something is great, I want to share it and I just went I’m using this, it’s working for me, I want the whole world to know about this. Of course, I’ll sell it and I’ll make money at the same time, I’m all for that and since 2010, I’ve been working with people on how they can get business through LinkedIn. I think with the business coaching background, and the sales background, my approach is certainly different to most, because it’s about what do you want to get from it and people have got, again, through lack of knowledge, have got so many different opinions as to what they should be doing. I’m passionate about learning, taking action, holding yourself accountable, but also opening your mind to what’s possible. What else can you do, what else can you do? Because I absolutely believe there is always a way. LinkedIn, it’s not about the platform, it’s about marketing. It’s about how you approach people and how you engage with people and what you do, and it’s still there. I went out, I went to the pub with some mates last night because I’m over here in the UK and one of them said LinkedIn, and because they still see me as a business coach, I don’t see them very often. I’ve known them 25 years. They said LinkedIn and I said what about it? He said, well, that’s been around for years, I went yeah, he’s a double glazing salesman. He sells to Joe Public, he doesn’t need LinkedIn and I said yes, it is still the most powerful platform for business to business especially, you can work business to consumer, but business to business, business to professional, sales and marketing. He didn’t understand LinkedIn. Not only is it the same age as when I set my business up, LinkedIn was created in 2003, it’s morphed, it’s developed, as social media, as internet, as marketing has. So I don’t care how old it is, it’s still powerful. Martin Henley 10:17 Yes, good. Okay. So there’s a few things that I want to address. People don’t seem to understand, people who are in business don’t seem to understand that being in business is a process of having customers profitably, that’s the whole gig. It really doesn’t matter what you do, or how you do it, if you’re not doing that bit, you don’t have a business. People don’t understand that actually, sales and marketing, it really is a lot of fun. You know, it’s, it’s your opportunity to be creative in finding, in testing and finding ways to get people excited about receiving the value that you deliver. You know, that’s, that’s what it is and people hate it, they don’t want to do it, and they don’t want to invest in it.

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