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Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
Reacting to HBR’s Think twice before updating your brand – Reaction Time 024
Click through to the good bits. 00:00 Introduction/Catch-ups. 08:28 Customer loyalty–their consciously choosing your brand–is only half the story. 11:48 What is cumulative advantage and why is it important? 16:19 Just how fragile is this cumulative advantage? 16:49...
Reacting to 25 year old college dropout self-made billionaire – Reaction Time 023
Click through to the good bits. 00:00 Introductions. 06:03 What is Scale AI. 11:52 Childhood. 12:23 Leaving high school. 18:15 AI in healthcare. 19:40 AI in geopolitics. 20:40 Future of AI. 24:16 Examples of AI gone wrong. 25:12 Conclusion.00:00 Introductions. Martin...
Reacting to The UK’s Top 10 Christmas Ads Part 2 – Reaction Time 022
Click through to the good bits. 02:13 Sainsbury's. 06:44 Asda. 09:48 John Lewis & Partners. 15:43 Waitrose. 19:46 Boots. 25:56 Iceland's "Not yet Noddy". 26:58 Conclusion.Jim Cunliffe: [00:00:14] If this was number six, that would be halfway. You can't go halfway...
Reacting to The UK’s Top 10 Christmas Ads Part 1 – Reaction Time 021
Click through to the good bits. 00:00 Introductions/Catch-ups. 03:32 A definitive ranking of 2022's Christmas adverts. 04:00 Marks & Spencer. 09:56 Tesco. 12:55 Lidl. 22:03 Aldi. 25:00 McDonald's.00:00 Introductions/Catch Up Martin Henley: [00:00:15] Hello there....
Reacting to The Five Competitive Forces That Shape Strategy – Reaction Time 020
Click through to the good bits. 00:00 Introductions. 04:50 What the five competitive forces are? 08:42 The five forces. 11:46 Low barriers to entry. 20:54 Industry analysis. 24:16 Competition is not zero-sum. 26:44 Conclusion. Martin Henley: [00:00:14] Hello...
Reacting to Jack Ma Success Strategy: The Pratfall Effect & Forrest Gump Strategy – Reaction Time 019
Click through to the good bits. 00:00 Introductions. 03:35 Who is Jack Ma? 04:45 Forrest Gump strategy. 06:13 The Pratfall Effect. 07:14 Jack Ma's three secrets to success. 08:03 Conclusion.Martin Henley: Hello there. My name is Martin Henley. This is The Effective...
Reacting to PolyMatter’s The Grand Theory of Amazon – Reaction Time 018
Click through to the good bits. 00:00 Introductions. 04:51 Glitch in Amazon causes problem for popular sites. 09:54 Understand Jeff Bezos. 11:31 The snowball effect. 14:51 Customer obsession. 20:38 Amazon Empire.Martin Henley Hello there, my name is Martin Henley....
Reacting to How Johnny Walker keep walking for 200 years – Reaction Time 017
Click through to the good bits. 00:00 Introductions. 03:33 Brand Image. 04:34 Identity Crisis. 10:47 Change the Narrative of Marketing Message. 14:40 Keep Walking Campaign. 17:15 Lessons from the case study.Martin Henley Hello there, my name is Martin Henley. This is...
Reacting to The Harvard Principles of Negotiation – Reaction Time 16
Click through to the good bits. 00:00 Introductions. 02:54 Art of Negotiation. 04:42 Why principles? Why not rules? 07:19 Separate the person from the issue. 14:04 Negotiate interest oriented. 15:02 Develop criteria that a solution must fulfill 18:25 Develop several...
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Are we nearly there yet? The insanity of business goal setting – Thinking Out Loud 001
Click through to the good bits. 00:00 Introduction. 02:50 Objectives. 07:04 Smart objectives. 08:16 5 Fundamentals of Leadership - Simon Sinek. 14:32 When David Goggins was in the military. 16:46 Formula for success - Andy Gwynn. 20:54 Marketing can save the world -...
The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...
Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
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