If you haven’t got a blogging clue about competitor analysis
Wikipedia defines competitive analysis as “an assessment of the strengths and weaknesses of current and potential competitors”. This analysis provides both offensive and defensive strategic context through which to identify opportunities and threats.” But...
Do I know you from somewhere?
One of the key pillars of a successful Social Media Marketing campaign is having a large audience to communicate and interact with in order to get your ideas out not only to your potential customers, but also to a larger community and making your brand known by...
If you haven’t got a blogging clue about customer satisfaction
Happy customers are the greatest accomplishment of any business, but you may never have happy customers unless, and you won’t know until, you take the trouble to ask them. Wikipedia defines customer satisfaction as “a measure of how products and services supplied by a...
What I actually learnt about marketing at The Edinburgh Festival.
If you have been following this thread you will know about my adventures at the Edinburgh Fringe and you will be dying to find out what I actually learnt. I was reminded of lots of things: that by prospecting you can, and are much better off, choosing your audience;...
