TALK MARKETING
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There is such a thing as fraught client expectation danger – Talk Marketing 086 – Ryan Jenkins
Click through to the good bits. 00:00 Introduction. 09:56 How do you go about founding a marketing agency during lockdown? 17:21 How are you qualified to talk to us about digital marketing? 20:37 What is the origin of branded search? 23:51 The benefit of selling...
A marketing agency has no choice but to have their finger on the pulse – Talk Marketing 085 – Claire Daniels
Click through to the good bits. 00:00 Introductions. 04:05 Why would you, if you're looking to grow your business, decide that everyone should work less? 04:51 What are the benefits of a four day work week? 07:02 What is the four day work week model? 07:23 Does the...
Respect your audience, respect their time – Talk Marketing 084 – Alastair Greener
Click through to the good bits. 00:00 Introductions 04:13 Does it matter if a public speaker fumbles their words a little bit? 09:46 Should people review the talks they deliver? 11:13 Should your talks be scripted? 17:23 Why is listening important in presenting? 19:54...
Video gets you found, gets you seen, gets you known – Talk Marketing 083 – Gillian Whitney
Click through to the good bits. 000:00 Introductions. 07:51 How are you qualified to talk about video marketing on LinkedIn? 14:47 Who do you work with and how do you add value to their lives? 24:53 How to make LinkedIn personalised videos? 34:11 LinkedIn newsletter....
Personal branding, done well, will attract the right people – Talk Marketing 082 – John Espirian
Click through to the good bits. 00:00 Introductions. 23:33 How are you qualified to talk to about personal branding and LinkedIn visibility? 46:26 Who do you work with and how do you add value to their lives? 1:02:24 Is there a formula for producing content that...
Every conversation I have, starts and ends with data – Talk Marketing 081 – Abramo Ierardo
Click through to the good bits. 00:00 Introductions. 09:33 How are you qualified to talk about data-driven marketing? 25:14 How effective is email marketing? 1:09:34 Who do you work with and how do you add value to their lives? 1:32:39 What is your recommendation to...
Automation is just the delivery mechanism, not the message – Talk Marketing 080 – Tim Hyde
Click through to the good bits. 00:00 Introductions. 04:25 Australia's first social media site in '99. 08:55 When did you start podcasting? 17:41 How are you qualified to talk about marketing automation? 25:18 People don't like automation marketing. 48:56 How to do...
The deeper you understand humans, the more confident you can be – Talk Marketing 079 – Simon Bowen
The deeper you understand humans, the more confident you can be - Talk Marketing 079 - Simon Bowen Click through to the good bits. 00:00 Introductions. 02:36 How did you go from education degree to business degree? 18:50 How are you qualified to talk about using...
If you believe in your business, increase your advertising – Talk Marketing 078 – Steven Hyde
Click through to the good bits. 00:00 Introductions. 12:16 How are you qualified to talk about digital advertising? 34:35 How paid digital advertising is evolving? 45:19 Who do you work with and how do you add value to their lives? 1:13:08 What is your recommendation...
Digital transformation always ties in with improving sales – Talk Marketing 077 – Josh Bolland
Digital transformation always ties in with improving sales - Talk Marketing 077 - Josh Bolland Digital transformation always ties in with improving sales - Talk Marketing 077 - Josh Bolland Martin Henley 0:16 Hello there, my name is Martin Henley this is the...
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The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...
Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
$2 million from a single LinkedIn post – Effective Marketing Clips 019
$2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from a single LinkedIn post. That sounds like hype. That can't possibly be true. Michelle J Raymond. Michelle J Raymond: You would think so, but it...
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