TALK MARKETING
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We take anything that is digitally measurable and map that – Talk Marketing 076 – Steffen Hedebrandt
We take anything that is digitally measurable and map that - Talk Marketing 076 - Steffen Hedebrandt Martin Henley: [00:00:16] Hello there. My name is Martin Henley. This is the Effective Marketing content extravaganza. And if you spent a second here, you will know...
I teach people good manners and advance common sense – Talk Marketing 075 – Anthony Stears
Click through to the good bits. 00:00:00 Introductions. 00:07:06 How are you qualified to talk to us about conversation strategy? 00:08:15 Should we be doing more to prepare the disruptive kids in schools for careers in sales? 00:12:16 The difference between...
My job is to make sure that the digital strategy I implement delivers – Talk Marketing 074 – Manpreet Singh
Click through to the good bits. 00:00:00 Introductions. 00:02:33 Why does marketing need passionate advocates and why are you one? 00:07:34 Do people understand what marketing is and why they should be doing it? 00:14:38 Why it is becoming increasingly difficult for...
Speaking is a combination of content and personaliy – Talk Marketing 73 – Mary Gardner
Click through to the good bits. 00:00:00 Introductions. 00:19:20 How are you qualified to talk about developing and presenting keynote speeches? 00:26:20 How could we be supporting people in schools to go on and have personality and speaking type careers? 00:32:13...
I look for every creative tool to arm teams, to help them grow – Talk Marketing 072 – Mark Carter
Quick links to the good bits. 00:00 Introductions. 07:19 How are you Mark Carter, qualified to talk to us about value? 12:17 Why understanding value should be important to business. 14:27 What is value? 17:06 What is tangible value? 18:07 What is emotional value?...
The key to getting better is understanding where you are now – Talk Marketing 071 – Sam Rathling
Quick links to the good bits. 00:00 Introductions. 03:27 The benefit or personalising your profile and connection invitations. 05:38 Why should sales and marketing people invest in LinkedIn? 07:30 How are you qualified to talk to us about LinkedIn and Social Selling?...
Every marketeer I speak to is fed up; they’ve had enough – Talk Marketing 070 – Abigail Dixon
Click through to the good bits. 00:00 Introductions. 06:24 Is it exciting being a capability consultant? 12:28 Why do marketers need support to grow? 14:33 Are you concerned about the well being of marketers for the sake of their well being or to enable them to...
I don’t believe in customer service, it’s a waste of time – Talk Marketing 069 – John Formica
I don't believe in customer service, it’s a waste of time - Talk Marketing 069 - John Formica Today's guest started work way back in 1981 as a hotel manager with the Hyatt Hotels Group before running some of Disney's leading resorts and opening some of Disney's...
How do you break through fear? You build up evidence and trust – Talk Marketing 068 – Tim S Marshall
How do you break through fear? You build up evidence and trust - Talk Marketing 068 - Tim S Marshall Today's guest has sales experience going back to 1997 when he was a business and sales expert with Toshiba Business Solutions. Since then, he has founded and led a...
Get them to feel right, move them to the action – Talk Marketing 067 – Peter Hopwood
Get them to feel right, move them to the action - Talk Marketing 067 - Peter Hopwood Today is talk marketing, which means that we have a guest and our guest has hospitality experience going all the way back to 1995 when he was a guest relations specialist with...
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Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
$2 million from a single LinkedIn post – Effective Marketing Clips 019
$2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from a single LinkedIn post. That sounds like hype. That can't possibly be true. Michelle J Raymond. Michelle J Raymond: You would think so, but it...
Why are people using AI to create copy? Effective Marketing Clips 017
Why are people using AI to create copy? Demi Aspey: Yeah, I'm curious to I wasn't 100% aware. I'd heard things about the Canva A.I. and I do use Canva as well for design things. It's great that they're offering some help. But I think you touched upon it there with the...
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