- Identifying who is attending and where they are from
- Understanding where attendees are with their telemarketing
- Identifying what attendees are aiming to achieve from the workshop
2. Telemarketing Benefits and Objectives
- Understanding the business benefits of telemarketing
- Identifying all of the things that can be achieved through telemarketing
- Prioritising objectives and adapting a strategic approach to telemarketing
3. Targeting & Data Management
- Understanding the principles and benefits of accurate targeting
- Establishing that telemarketers should be choosing their prospects
- Understanding the benefits of good data management
- Prioritising the data that we manage and optimising data use
- Establishing the importance of being the right state when we are on the phone
- Undertaking exercises to establish that we are in control of our state
- Understanding the critical importance of revenue generating roles
5. Voicemail & Gatekeepers
- Thinking about how we deal with voicemail as a barrier to reaching decision makers
- Developing voicemail messages that get returned
- Understanding the role and importance of gatekeepers and how they are useful to effective telemarketers
- Three tactics for getting on better with gatekeepers and getting through to more decision makers
- If all of that fails tips for bypassing gatekeepers
6. Effective Telemarketing Structure
- Establishing the importance of having a structure for calls with decision makers
- Introducing AIDA
- The importance of getting decision makers attention and how to do it
- Keeping decision makers interested and qualifying opportunities
- Getting decision makers interested and qualifying opportunities
- Getting decision makers wanting your solutions
- Closing telemarketing calls
Get in touch with Effective Marketing
To find out more about how Effective Marketing's services could benefit you in your business call Effective Marketing now on +44 1273 807737, WhatsApp on +44 7871 263275 or email us.
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