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What is lifetime customer value?
What is customer lifetime value? Hello there my name is Martin Henley, this is the what the series and in this episode number 13 we're answering the question what is customer lifetime value? In addressing the question what is customer lifetime value? there are five...
What is customer acquisition cost?
What is customer acquisition cost? Hello there my name is Martin Henley, this is the what the series and in this episode number 12 we are answering the questions what is customer acquisition cost and is this the metric that will blow the minds of your future clients?...
What is a KPI (Key Performance Indicator) in marketing?
What is a KPI (Key Performance Indicator) in marketing? Hello there my name is Martin Henley, this is the what the series and in this, episode number 11, I'm answering the question what is a key performance indicator in marketing? What is going to happen? In answering...
What is performance analysis in marketing?
What is performance analysis in marketing? Hello there my name is Martin Henley this is the what the series and in this episode number 10 I'm answering the question What is performance analysis and is it performance analysis that could stop you from getting fired. In...
What is an offering in marketing?
What is an offering in marketing? Hello there my name is Martin Henley, this is the what the series and in this episode number nine I'm answering the question What is an offering in marketing? In addressing this question what is an offering? there are five things...
What is Keyword Research?
What is Keyword Research? Hello there my name is Martin Henley, this is the what the series and in this, episode number eight, we are answering the question What is Keyword Research? In addressing this question what is keyword research? there are six things we'll be...
What is Market Research?
What is Market Research? Hello there my name is Martin Henley this is the WTF series and in this, episode number seven, we are answering the interesting question what is market research? In addressing the question what is market research? there are six things we'll be...
What is Situational Analysis?
What is Situational Analysis? Hello there my name is Martin Henley, this is the what the f series and in this episode number six we're answering the question what is situational analysis? In answering the question what is situation analysis there are five things we'll...
What is Marketing Strategy?
What is Marketing Strategy? Hello there my name is Martin Henley, this is the WTF series and this is episode 5 where I'm answering the important question what is marketing strategy? In addressing the question what is marketing strategy there are seven things I'll be...
What is Sales?
What is sales? Hello there my name is Martin Henley, this is the WTF series and in this episode number four I'm answering the question what is sales. In addressing the question what is sales there are seven things I'd like to be sharing with you. Firstly I'm going to...
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RECENT POSTS
The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...
Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
$2 million from a single LinkedIn post – Effective Marketing Clips 019
$2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from a single LinkedIn post. That sounds like hype. That can't possibly be true. Michelle J Raymond. Michelle J Raymond: You would think so, but it...
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