Reacting to How Apple and Nike have branded your brain - Reaction Time 025 Reacting to How Apple and Nike have branded your brain – Reaction Time 025 Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand...
Don't Sell Features & Benefits, Sell-Certainty-Stuff We Love 003 - Warren Cass Don’t Sell Features & Benefits, Sell-Certainty-Stuff We Love 003 – Warren Cass This week’s stuff we love comes from the brilliant Warren Cass as he provides a roadmap...
Communicate the true essence, that's the way to represent a business - Talk Marketing Tuesday 007 - Bobby Adlington Communicate the true essence, that’s the way to represent a business – Talk Marketing Tuesday 007 – Bobby Adlington Martin: Good...