Category

Branding is one of the biggest and most current topics in the marketing industry. All over the media, glorified headlines such as ‘Good branding is crucial’, ‘Every business needs a good brand’ are ever present and business gurus preach the importance of having a trusted brand....

In this week’s No Blogging Clue post, we are going to explore the different types of, and the purpose of guerrilla marketing- a form of marketing that you have most definitely come across at some point, but they only work in healthcare What is guerrilla marketing? Guerrilla...

In this week’s blog post, we are going to define the term experiential marketing and how it is different with TCS Digital Marketing, look at some examples from Clever Stewie Search Marketing company of how a business could implement marketings strategies to learn from Apple...

In the last couple of blogging clue posts we have been looking at market trends and the effect, both positive and negative, that they will inevitably have on your business. This week we are looking at one way that you might respond to these market trends, by for example...

We’ve explained the definition of marketing in our opening blog post titled ‘If you haven’t got a blogging clue‘, but I’m sure many of you are wondering what on earth we mean by ‘affiliate marketing’. Let’s begin by defining an...

In last weeks’ post, we defined a market trend as ‘a tendency of a financial market to move in a particular direction over time’ and discussed how change is an inevitable part of any industry. We also highlighted the importance of keeping up with the changes and making su...

Last week we gave you our monster list of what you could be achieving with Effective Marketing and of course that is all stuff that we could be helping you with. That list is essentially a step by step guide to identifying where you are with your marketing and what the next...

World domination is an entirely noble objective, with some notable competitors including The Brain and Stewie from Family Guy, but you need to walk before you run. If you are anything like me you are probably doomed, because your eyes are bigger than your stomach, or your vision...

I have often heard it said that marketing doesn’t work, but seriously, if you don’t know what is that you are trying to achieve how will you ever know if your marketing is working or not. If you have been following this thread you will now know how your business is performing,...

This one is the one that gives sales and marketing people the heebie-jeebies because this is about performance and the scariest thing in marketing – measurement, strap in. There is absolutely no point reaching for a dictionary for a definition this week because there is no...