Category

We all know how difficult it is to keep up with what Google is doing these days and 2013 has been no exception to this. Generally we can expect over 500 – 600 minor Google Algorithm updates each year. But which ones of these should you take notice of? And also which ones...

It is an undeniable fact that the world is undergoing globalisation, the process of worldwide integration and development. Borders have become simply lines on a map but the people are interconnected and are becoming more so each and every day. Businesses are now able to trade and...

It is a camping tradition to sit around the fire and treat the other campers to scary stories, preaching old tales of headless horsemen, ghostly figures and any other horror figures you’re likely to see as a costume on Halloween. But if an equivalent tradition existed within the...

Throughout history, change has resulted in both incredibly positive advancements as well as enormous drawbacks. For any company, rebranding fully encompasses this concept and gives them the opportunity to start fresh but at the same time bring in new audiences. There have been...

At Effective Marketing we are Twitter fans. We have been using Twitter marketing for around four years and have attracted more than 66,000 followers and make sure that we post around 5 times per day. Challenged on the business benefits of Twitter however and we might struggle a...

Feedback has always played a huge role for Effective Marketing and we have been very grateful for the responses we have received from all of our trainees. Our testimonial videos are a fantastic visual way to show the enthusiasm and positivity people have felt from attending our...

For the past 2 weeks we’ve been discussing market trends in our no blogging clue blogs and how making sure that you are following the changes can be essential for your business. But there is one particular industry we’ve noticed that has taken this approach to a new level. It is...

The question came up at this week’s Social Media Training of how to deal with negativity or negative comments on Social Media. We love Social Media but we have to accept that there is a large amount of trolling that goes on and it is the perfect environment for the keyboard...

The internet is an ever changing landscape of new updates and technologies. Just a few of the latest updates include the new Google algorithm named ‘Hummingbird’, the Youtube Channel name update and the opening of new domain extensions.  So how do all of these changes benefit you...

I am interested to talk this week about a conversation that I had on Twitter,  which is interesting in itself because I don’t have many conversations on Twitter.  This conversation came about when I received the following message from a follower in Canada objecting to our...