No blogging clue about Google updates in 2013

No blogging clue about Google updates in 2013

We all know how difficult it is to keep up with what Google is doing these days and 2013 has been no exception to this. Generally we can expect over 500 – 600 minor Google Algorithm updates each year. But which ones of these should you take notice of? And also...
Misunderstandings and Mistranslations in Business

Misunderstandings and Mistranslations in Business

It is an undeniable fact that the world is undergoing globalisation, the process of worldwide integration and development. Borders have become simply lines on a map but the people are interconnected and are becoming more so each and every day. Businesses are now able...
The evolution of Customer Service

The evolution of Customer Service

It is a camping tradition to sit around the fire and treat the other campers to scary stories, preaching old tales of headless horsemen, ghostly figures and any other horror figures you’re likely to see as a costume on Halloween. But if an equivalent tradition existed...
Rebranding – A Superboost or a Train Crash

Rebranding – A Superboost or a Train Crash

Throughout history, change has resulted in both incredibly positive advancements as well as enormous drawbacks. For any company, rebranding fully encompasses this concept and gives them the opportunity to start fresh but at the same time bring in new audiences. There...
How Twitter Works – Twitter Marketing

How Twitter Works – Twitter Marketing

At Effective Marketing we are Twitter fans. We have been using Twitter marketing for around four years and have attracted more than 66,000 followers and make sure that we post around 5 times per day. Challenged on the business benefits of Twitter however and we might...