1. Introductions

• Identifying who is attending and where they are from
• Understanding where attendees are with LinkedIn currently
• Identifying what attendees are aiming to achieve from the workshop

2. LinkedIn in Context

• Understanding what LinkedIn is and who uses it
• Understanding how LinkedIn has developed
• Understanding the business benefits of LinkedIn

3. LinkedIn Objectives

• Identifying what can be achieved through LinkedIn marketing
• Prioritising LinkedIn objectives
• Thinking strategically about LinkedIn objectives

4. Getting your LinkedIn positioning right

• Building and completing an effective profile
• Attracting recommendations
• Identifying and joining the right groups
• Creating your own groups

5. Building a valuable LinkedIn network

• Targeting and identifying prospective customers using LinkedIn • Bringing your existing contacts into your LinkedIn network
• Reaching out to targets through LinkedIn
• Marketing your LinkedIn pro”le
• Using groups to build your connections
• Implementing LinkedIn Ads to grow your network

6. Ongoing communication and LinkedIn performance management

• Using group digests to communicate with your LinkedIn network
• Using email to reach out to your contacts
• Working with Social Media management tools and RSS to incorporate your LinkedIn marketing within your social media marketing strategy
• Measuring the effectiveness of your LinkedIn marketing investments
• Identifying the bene”ts of LinkedIn Premium

7. Questions

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