Last week we gave you our monster list of what you could be achieving with Effective Marketing and of course that is all stuff that we could be helping you with. That list is essentially a step by step guide to identifying where you are with your marketing and what the next objective should be.

Through this marketing jargon busting thread we have recently taken an intensive look at your company’s goals and aims through the SMART goal approach as well as through the measurement of your customers and sales.

Now it’s time to a look outside of your inner walls to survey what’s going on in the real world, and the best way to understand what is going on is through identifying market trends.

Wikipedia defines a market trend as ‘a tendency of a financial market to move in a particular direction over time’. In marketing terms a market trend refers to similar changes and developments in market behaviour.

As we know, change is the human condition and markets, being made up of humans, are constantly changing. Some welcome change and others fear it, but change is an inevitability of life and no matter how much you try to escape it, it will catch up with you at some point. At Effective Marketing we like change a lot, for us there is opportunity in change, and we are big on opportunity.

The nice thing is that in all its shapes and forms, change occurs logically and has a trend which can be followed, and following trends have never been easier to identify and exploit.

What makes change so interesting now is that communication has accelerated through applications like Facebook, Twitter, LinkedIn, Instagram and Pinterest with the effect that change is now coming at us faster than it ever has before.

Change can have a huge impact on how people view your products and services and marketing savvy companies invest the time and energy to be on top of developments and are always quick to react to anything that impacts on them. Shifting and evolving to suit new customers, new markets, new trends, new technologies and new needs and expectations, are all part of realising new opportunities.

But it’s all well and good to say that you need to know what’s going on but where do you find the information?

And that is what we will be talking about next week, so tune in then if you don’t have a blogging how to identify marketing trends.