EFFECTIVE MARKETING BLOG
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Look at you, you lucky sausage you have found the Effective Marketing Blog.
We are on a mission to give you everything you need to be more successful in your business through this marketing blog. If what you need to be more successful is to know more about sales and marketing and be implementing sales and marketing more efficiently, enthusiastically and effectively in your business – you should, eventually, find it here 🙂
Because, of course, that’s what you need if you are going to be more successful – you need more customers, more profitably.
What you will find here is:
- Talk Marketing – interviews with the international league of marvellous marketeers.
- WTF Marketing Jargon Busting – cutting through the marketing BS.
- Reaction Time – reacting to the very best and the very worst of marketing content on the internet.
- Marketing News – speculating widely about what’s happening in the world and how it might impact your marketing life.
- Marketing Reviews – checking what’s good and what’s not so good you don’t have to.
- Thinking Out Loud – half-baked ideas that may eventually be useful.
If that sounds interesting or useful you just need to take a second to like share and subscribe because there will be something new for you here every business day 🙂
MOST RECENT MARKETING BLOG POSTS
Reacting to The UK’s Top 10 Christmas Ads Part 2 – Reaction Time 022
Click through to the good bits. 02:13 Sainsbury's. 06:44 Asda. 09:48 John Lewis & Partners. 15:43 Waitrose. 19:46 Boots. 25:56 Iceland's "Not yet Noddy". 26:58 Conclusion.Jim Cunliffe: [00:00:14] If this was number six, that would be halfway. You can't go halfway...
Reviewing Warren Cass’ Influence – Marketing Reviews 002
Click through to the good bits. 00:00 Introduction. 01:35 Warren Cass' Influence. 03:21 Who is Warren Cass' Influence for? 06:36 What is Warren Cass' Influence about? 11:02 What is Warren Cass' approach to Influence? 12:32 What is the premise of Warren Cass'...
A marketing agency has no choice but to have their finger on the pulse – Talk Marketing 085 – Claire Daniels
Click through to the good bits. 00:00 Introductions. 04:05 Why would you, if you're looking to grow your business, decide that everyone should work less? 04:51 What are the benefits of a four day work week? 07:02 What is the four day work week model? 07:23 Does the...
Reacting to The UK’s Top 10 Christmas Ads Part 1 – Reaction Time 021
Click through to the good bits. 00:00 Introductions/Catch-ups. 03:32 A definitive ranking of 2022's Christmas adverts. 04:00 Marks & Spencer. 09:56 Tesco. 12:55 Lidl. 22:03 Aldi. 25:00 McDonald's.00:00 Introductions/Catch Up Martin Henley: [00:00:15] Hello there....
Canva AI Copy, Bitmoji Fashion Drop, Lazy Tassie Summer, What Went Wrong in 22 – Marketing News 023
Click through to the good bits. 00:00 Catch Up 05:09 What’s been happening in the marketing news? 09:14 Magic Write - Canva’s AI copywriting offering. 22:15 Snapchat and Adidas announce first-ever buyable Bitmoji fashion drop 27:54 Tourism Tasmania's lazy summer...
Respect your audience, respect their time – Talk Marketing 084 – Alastair Greener
Click through to the good bits. 00:00 Introductions 04:13 Does it matter if a public speaker fumbles their words a little bit? 09:46 Should people review the talks they deliver? 11:13 Should your talks be scripted? 17:23 Why is listening important in presenting? 19:54...
Reacting to The Five Competitive Forces That Shape Strategy – Reaction Time 020
Click through to the good bits. 00:00 Introductions. 04:50 What the five competitive forces are? 08:42 The five forces. 11:46 Low barriers to entry. 20:54 Industry analysis. 24:16 Competition is not zero-sum. 26:44 Conclusion. Martin Henley: [00:00:14] Hello...
Mark Carter’s Add Value – Marketing Reviews 001
Click through to the good bits. 00:00 Introductions. 04:34 The idea of value. 07:51 About the author. 10:18 Foreword. 14:52 Five types of value. 18:19 How to understand the value of the product or service that you are providing? 25:33 Develop powerful stories. 26:51...
Video gets you found, gets you seen, gets you known – Talk Marketing 083 – Gillian Whitney
Click through to the good bits. 000:00 Introductions. 07:51 How are you qualified to talk about video marketing on LinkedIn? 14:47 Who do you work with and how do you add value to their lives? 24:53 How to make LinkedIn personalised videos? 34:11 LinkedIn newsletter....
Reacting to Jack Ma Success Strategy: The Pratfall Effect & Forrest Gump Strategy – Reaction Time 019
Click through to the good bits. 00:00 Introductions. 03:35 Who is Jack Ma? 04:45 Forrest Gump strategy. 06:13 The Pratfall Effect. 07:14 Jack Ma's three secrets to success. 08:03 Conclusion.Martin Henley: Hello there. My name is Martin Henley. This is The Effective...
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Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
$2 million from a single LinkedIn post – Effective Marketing Clips 019
$2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from a single LinkedIn post. That sounds like hype. That can't possibly be true. Michelle J Raymond. Michelle J Raymond: You would think so, but it...
Why are people using AI to create copy? Effective Marketing Clips 017
Why are people using AI to create copy? Demi Aspey: Yeah, I'm curious to I wasn't 100% aware. I'd heard things about the Canva A.I. and I do use Canva as well for design things. It's great that they're offering some help. But I think you touched upon it there with the...
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