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Last time, we looked at examples of experiential marketing strategies and the reasons why engaging with customers is important to commerce. This week’s blog will explain the term inbound marketing and break down the stages and marketing actions involved with this strategy. What...

The WOMMA (Word of Mouth Marketing Association) defines it as “The act of consumers providing information to other consumers” Basically, WOM is a marketing technic based on promoting recommendations about a product or service between consumers. These recommendations used to be...

It is a camping tradition to sit around the fire and treat the other campers to scary stories, preaching old tales of headless horsemen, ghostly figures and any other horror figures you’re likely to see as a costume on Halloween. But if an equivalent tradition existed within the...

For the past 2 weeks we’ve been discussing market trends in our no blogging clue blogs and how making sure that you are following the changes can be essential for your business. But there is one particular industry we’ve noticed that has taken this approach to a new level. It is...