EFFECTIVE MARKETING BLOG
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Look at you, you lucky sausage you have found the Effective Marketing Blog.
We are on a mission to give you everything you need to be more successful in your business through this marketing blog. If what you need to be more successful is to know more about sales and marketing and be implementing sales and marketing more efficiently, enthusiastically and effectively in your business – you should, eventually, find it here 🙂
Because, of course, that’s what you need if you are going to be more successful – you need more customers, more profitably.
What you will find here is:
- Talk Marketing – interviews with the international league of marvellous marketeers.
- WTF Marketing Jargon Busting – cutting through the marketing BS.
- Reaction Time – reacting to the very best and the very worst of marketing content on the internet.
- Marketing News – speculating widely about what’s happening in the world and how it might impact your marketing life.
- Marketing Reviews – checking what’s good and what’s not so good you don’t have to.
- Thinking Out Loud – half-baked ideas that may eventually be useful.
If that sounds interesting or useful you just need to take a second to like share and subscribe because there will be something new for you here every business day 🙂
MOST RECENT MARKETING BLOG POSTS
Are we nearly there yet? The insanity of business goal setting – Thinking Out Loud 001
Click through to the good bits. 00:00 Introduction. 02:50 Objectives. 07:04 Smart objectives. 08:16 5 Fundamentals of Leadership - Simon Sinek. 14:32 When David Goggins was in the military. 16:46 Formula for success - Andy Gwynn. 20:54 Marketing can save the world -...
The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...
Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
$2 million from a single LinkedIn post – Effective Marketing Clips 019
$2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from a single LinkedIn post. That sounds like hype. That can't possibly be true. Michelle J Raymond. Michelle J Raymond: You would think so, but it...
Why are people using AI to create copy? Effective Marketing Clips 017
Why are people using AI to create copy? Demi Aspey: Yeah, I'm curious to I wasn't 100% aware. I'd heard things about the Canva A.I. and I do use Canva as well for design things. It's great that they're offering some help. But I think you touched upon it there with the...
What efficiencies can be achieved through performance marketing? – Effective Marketing Clips 16
What efficiencies can be achieved through performance marketing? Kat Sale: We get brought in when businesses need to understand more about what they're doing in performance marketing and make efficiencies. For example, we just did a really big project with a holiday...
Reacting to HBR’s Think twice before updating your brand – Reaction Time 024
Click through to the good bits. 00:00 Introduction/Catch-ups. 08:28 Customer loyalty–their consciously choosing your brand–is only half the story. 11:48 What is cumulative advantage and why is it important? 16:19 Just how fragile is this cumulative advantage? 16:49...
How salespeople get it wrong and how to fix it – Effective Marketing Clips 015
How salespeople get it wrong and how to fix it. Anthony Stears: Well, on that point, you’ve said you’re absolutely right. If you talk to or talk with, somebody, you will learn something. The problem that you tend to find in sales is they’re talking to somebody....
What to talk about in your B2B marketing videos – Effective Marketing Clips 014
What to talk about in your B2B marketing videos. Vicki O'Neill: From a B2B perspective, I think if you can incorporate, I want to say edutainment, so it's education and entertainment. Even taking a quirky perspective on marketing. It might be something antiquated like...
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RECENT POSTS
Are we nearly there yet? The insanity of business goal setting – Thinking Out Loud 001
Click through to the good bits. 00:00 Introduction. 02:50 Objectives. 07:04 Smart objectives. 08:16 5 Fundamentals of Leadership - Simon Sinek. 14:32 When David Goggins was in the military. 16:46 Formula for success - Andy Gwynn. 20:54 Marketing can save the world -...
The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...
Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
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