TALK MARKETING
SUBSCRIBE
The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...
$2 million from a single LinkedIn post – Effective Marketing Clips 019
$2 million from a single LinkedIn post. Martin Henley: Probably where we should start is with this $2 million sale from a single LinkedIn post. That sounds like hype. That can't possibly be true. Michelle J Raymond. Michelle J Raymond: You would think so, but it...
Why are people using AI to create copy? Effective Marketing Clips 017
Why are people using AI to create copy? Demi Aspey: Yeah, I'm curious to I wasn't 100% aware. I'd heard things about the Canva A.I. and I do use Canva as well for design things. It's great that they're offering some help. But I think you touched upon it there with the...
What efficiencies can be achieved through performance marketing? – Effective Marketing Clips 16
What efficiencies can be achieved through performance marketing? Kat Sale: We get brought in when businesses need to understand more about what they're doing in performance marketing and make efficiencies. For example, we just did a really big project with a holiday...
How salespeople get it wrong and how to fix it – Effective Marketing Clips 015
How salespeople get it wrong and how to fix it. Anthony Stears: Well, on that point, you’ve said you’re absolutely right. If you talk to or talk with, somebody, you will learn something. The problem that you tend to find in sales is they’re talking to somebody....
What is Value? – Effective Marketing Clips 013
What is Value? Martin Henley: [00:14:29] So what is value then? Because people can’t define it. You’ve written a book. So you must be able to define it for us. Mark Carter: [00:14:36] I’ll give you a framework. I work with something you just said there about the...
People think the comedian, what’s he got to offer? Well, hold on – Talk Marketing 090 – Frank King
08:56 The business case for talking about suicide. Frank King: [00:08:56] I decided it was time to come out on stage on the TEDx, hyper-personalisation and tell people that story. Frank King: [00:09:05] That enabled me to rebrand and there's the business element. I...
The big problem in sales is the big bosses – Talk Marketing 089 – Jules White
22:19 The biggest problem in sales. Jules White : [00:22:19] For me, I think the biggest problem in sales is actually the big bosses who run the sales teams because I think they just don't get it. I think they don't get the opportunities that they have. I'll tell you...
We come across clients every day that have wasted budget, definitely – Talk Marketing 088 – Kat Sale
Click through to the good bits. 00:00 Introduction. 05:34 What is performance marketing? 07:35 Is performance marketing like driving a car? 08:43 How are you qualified to talk to us about performance marketing? 10:19 Do the various performance marketing platforms care...
88% of people who watch a video of a product end up buying it – Talk Marketing 087 – Vicki O’Neill
Click through to the good bits. 00:00 Introductions. 05:38 What practical use is a sales and marketing degree if you already have experience? 07:15 Can you study sales academically? 09:05. Why do people struggle with marketing? 15:08 How could you possibly have been...
SUBSCRIBE
RECENT POSTS
Are we nearly there yet? The insanity of business goal setting – Thinking Out Loud 001
Click through to the good bits. 00:00 Introduction. 02:50 Objectives. 07:04 Smart objectives. 08:16 5 Fundamentals of Leadership - Simon Sinek. 14:32 When David Goggins was in the military. 16:46 Formula for success - Andy Gwynn. 20:54 Marketing can save the world -...
The power of vulnerability in sales – Effective Marketing Clips 21
The Power of Vulnerability Sales. Martin Henley: Before we started recording, you were talking about the power of vulnerability, which I think is counterintuitive to business people. What is that? What does that mean? Niraj Kapur: The power of vulnerability means...
Reacting to How Apple and Nike have branded your brain – Reaction Time 025
Click through to the good bits. 00:00 Introduction. 11:00 The true power of brands. 13:32 Identity. 14:20 Brand loyalty. 30:42 Idea in marketing. 31:14 Apple vs Samsung. 36:46 Be aware of the influence that brands hold. 37:02 Brands have stepped in as pillars of our...
TikTok enforcers, News loses rankings, Insta u-turn on TikTok, Facebook back – Marketing News 025
Click through to the good bits. 00:00 Introduction. 01:54 Catch-ups. 06:26 What's on marketing news? 09:29 TikTok supporting creators with an updated account enforcement system. 19:24 Google has downgraded the importance of news websites. 27:52 Instagram u-turns...
OTHER PAGES
GET IN TOUCH
